Growth & Digital Marketing Online Program
This immersive 8-week Growth & Digital Marketing Online Program provides the most relevant content that professionals need to succeed in the fast-changing world of marketing. We will cover the entire growth marketing process (AARRR), which is an insightful mix of digital marketing, growth strategy, communication, user experience and even basic coding.
It’s a flexible interactive Online Program that combines live practice sessions with experienced experts, practical self-study lessons and networking opportunities. You will join workshops, networking events and have exclusive 1:1 mentorings with our experts.
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Ready to advance your career as a Growth and Digital Marketer?
The expectations of successful marketing managers are changing rapidly. That’s why it’s important to stay ahead of the trends. After attending this 8-week Online Program, you will be equipped with the latest and most in-demand marketing skills and knowledge needed to grow any business.
You will be able to develop strategies and put them into practice. We offer you the space to experiment with digital marketing strategies supported by a scientific approach. Learn the latest tools and tactics directly from experts in the field. This will lead you to state-of-the-art skills that you can apply to your professional career.
Learning Outcomes
- Develop a convincing, data-driven strategy
- Choose the right KPIs to measure success
- Understand various funnel models
- Work with the AARRR in particular
- Create and validate business models
- Apply Growth Hacks (design experiments)
- Implement growth processes
- Understand (trending) marketing channels
- Apply strategies to optimize the conversion rate
- Build and optimize customer journeys
- Know how to educate yourself in the future
- and much more!
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Infos & Costs
Dates: Oct 25 - Dec 15, 2021
Duration: 8 weeks
Live Sessions: MON & WED, 18:00-21:00 CET/CEST
Location: 100% Online
Language: English
Super Early Bird (first 5 spots): 2,080 EUR incl. VAT
Early Bird (second 10 spots): 2,280 EUR incl. VAT
Full Rate: 2,680 EUR incl. VAT
No Ordinary Education
Take a look at what some of our former students are saying about their learning experience at Talent Garden Innovation School.
Who is it for?
This Online Program is designed for people who want to dive into growth and digital marketing. It will prepare you for the current marketing environment and teach you the most in-demand skills.
Even though professional experience in the fields of marketing or communications is an advantage, it’s not a prerequisite. This course is aimed at Communication Managers, Junior Marketers Junior Digital Marketers, Digital Consultants, Service Designers, Social Media Managers, Product Managers, Content Marketing Managers, Brand Managers, Digital Strategists, Project Managers, PR Managers, Sales Managers, Founders & Startuppers who want to boost their CV with digital marketing skills.
If you bring a strong interest in marketing related topics and are willing to learn quickly, then you are the candidate we are looking for!
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Discover how to become a Growth & Digital Marketer
Take a deep dive into the exciting world of Growth & Digital Marketing. Within 8 weeks, we will cover the Digital Marketing Basics as well as the whole Growth Hacking Process: Acquisition, Activation, Retention, Referral, Revenue - better known as AARRR!
MODULE 1
Foundations of Digital Marketing
Get familiar with growth thinking and learn how to develop a data-driven strategy based on the right KPIs. During the rst module, we will also cover various funnel models and their application to understand the potential growth opportunities.
MODULE 2
Customer Journeys and Analytics
In this module you will learn how to select the right audience, develop personas and conduct customer journeys. We will try different user research tools to analyze potential customers. Finally, we will also use data from analytics to optimize moments along the customer journey.
MODULES 3 & 4
Acquisition Management and Multi-Channel Strategies
After completing this module you will be able to select an acquisition strategy for your target group based on the customer journey. You will be able to set up a multi-channel strategy and create a plan for acquiring potential customers.
MODULES 5 & 6
Activation and Retention
In this module you will learn how to turn an unknown user into a known and qualified prospective customer who is interested in the products or services you offer. We will look closely at how to optimize websites and online shops for conversion. Finally, in this critical phase of the funnel, you will be able to identify the weak points through a quantitative and qualitative analysis.
MODULE 7
Referral and Revenue
During this module we will learn how to use word of mouth as an effective tool to generate growth. You will be able to systematically turn your customers into your advocates. As acquisition costs increase, it is also important to understand how to make your users happy. You will be able to increase the lifetime value of your customers and control virality.
MODULE 8
Build a Growth Hacking Machine
During the last module we will put together everything you have learned in the past weeks. You will learn how to build a growth team with processes to reach your goals and achieve growth. You will be able to design your own growth hacking experiments and implement your tactics in a strategic context.
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Your Scientific Coordinator
Dominik is the founder of the digital agency Attention Fox. He supports and advises companies from various industries in the fields of content strategy, content marketing, SEO, e-commerce and performance marketing. Furthermore, he has many years of experience in adult education. Dominik studied business informatics at the Vienna University of Economics and Business Administration and works with his team from anywhere in the world.
As Scientific Coordinator, Dominik is responsible for the content of the Growth & Digital Marketing Online Program.
Dominik Berger
CEO & Founder of Attention Fox
Scholarships
We believe in personal merit and reward it! Together with our partner companies, we offer one full scholarship and two half scholarships* to reward real talents who want to become digital professionals.
To apply for a scholarship, participate in the Scholarship Challenge on September 3rd, 2021 and if you prove yourself the best, you can win a scholarship that will cover your attendance fee for 100% or 50%. You will receive the challenge brief on Sept. 1st and get the chance to present your project during a dedicated event on Sept. 3rd.
*We want to empower change with our two half scholarships! These scholarships are an exclusive opportunity for women in the tech scene or young startuppers. Join the challenge and show us why you should earn it.
*700 EUR enrolment fee apply to full scholarship holder, and 1340 EUR apply to half scholarship holders.
In only 12 weeks I had gained all the hard skills and soft skills to give me a real edge in my career as a junior digital professional. I feel like the Talent Garden Innovation School is so different and special because they really give importance and pay attention to the students and our professional growth.
Giulia, Talent Garden Innovation School Alumna
The weeks at Talent Garden Innovation School were super intense: theoretical and practical lessons, the realization of a group project with a partner company and a personal project that I worked night and day on in the last two weeks. But they have also been amazing weeks: night-time dinners, organized events on campus and foosball matches during breaks. I also had the opportunity to
experience a trip experience: 5 days of full immersion, useful for getting to know important international companies and improving my skills in the field. I can't even count how many cool people I met during this journey.
Tommaso, Talent Garden Innovation School Alumnus
A perspective on the education that I wouldn’t otherwise get. Maybe I can also cooperate with Talent Garden or with some of the companies that we got to know here to actually become more professional in the way we are doing things.
Workshop Attendee
Innovative spaces, the rooms, the people, and the whole information that gets transferred. I think it’s a really really good approach for people in our creative industry to get to know a lot of different things and new technologies.
Workshop Attendee
It’s a perfect combination of so many aspects that provides a lot of chances for young people, especially students or newcomers in this whole working world. It is just the right thing for people who love challenges.
Workshop Attendee
I would recommend this course to anyone I know and care about. It was a great experience and I learned so much, even though I didn't think it would be possible in such a short amount of time. Talent Garden Vienna is such a lovely, warm but professional place, it's just great to spend every day here.
Bootcamp Attendee
It's a perfect way to learn A LOT in a very short time. So if you want to skip university, just go to Talent Garden Innovation School. I also like that it's a new way of learning and studying and not old fashioned university style.
Bootcamp Attendee
I really enjoyed and loved the course. I'm really sad it's over. It was such a great experience and I grew so much as a person in the best possible way. Talent Garden gave me so much and I really found myself in this course. The experts and the content was awesome and I feel like I have learned so much and feel very equipped for the job market. Thank you much for everything and organising all the events and just creating such a great experience for us.
Bootcamp Attendee
State of the art contents, great teachers, good place to learn, dedication from Talent Garden, practical knowledge that you can apply immediately.
Bootcamp Attendee
Online Learning Experience
⚡️ Flexible and Interactive Format: With the perfect combination of practical self- study material and live practice sessions, we offer you flexibility and interactivity at the same time. The on-demand lessons are to be studied within a certain time frame according to your availability and preferences, and the live sessions with the experts and classmates guarantee a communicative and engaging environment.
🙃 Self Study Material: To make the most of your time in the virtual classroom, you have to revise the material to self-study in advance. This allows us to focus on discussions to deepen your knowledge and to apply it to case studies and projects. With this methodology called “flipped classroom”, we accelerate your learning curve.
🧠 Experienced Experts: Our instructors are experts in their field and have many years of professional experience. They are chosen not only for their knowledge of the content but also for their passion for teaching and the desire to share their years of professional experience. They firmly believe in learning-by-doing and will never bore you with theoretical lectures.
📈 Project-based Methods: The course is project-based. In the practical live sessions, you will apply your newly acquired skills to a group project. You will work on milestones with your team and get feedback from the experts.
💡 Mentoring Sessions: Each participant has the possibility to schedule one-on-one tutoring and mentoring sessions throughout the course with an expert to get more detailed feedback on the project work and to ask in-depth questions about specific topics.
👥 Collaboration & Peer-to-Peer Growth
You will be continuously encouraged to provide constructive criticism and feedback. Your time with us is an opportunity to learn from others, network and connect with future business partners and friends.
Your Typical Week
Before the week starts, you go through the self-study material, which takes around 2-3 hours each module.
MONDAY & WEDNESDAY
🕕 18:00 – 21:00 Live Session
Start with discussing the self-study material which you went through independently before class with the expert and your colleagues. Then practice, practice, practice! Apply your new knowledge to exercises or your group project. Discuss and debate a case study defined by the expert to get more confident with your newly learned skills.
🙌 Networking
During the live sessions, you will have three networking experiences. Take the chance to build your professional network! You will meet members of the international Talent Garden community, who might be future partners, customers, colleagues, or friends.
ON TOP SESSIONS
🧑💻 1:1 with Experts
Get some individual support in the optional 1:1 mentoring sessions with instructors. If you have some content questions or you need help with your personal project, our experts are happy to help you. Book your 1:1 slot upon experts‘ availability.
📝 Group Project Sessions
Two Thursday evenings will be dedicated to the group project, where you will have a feedback session with an expert (45 min. per group).
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The Course in Numbers
- 43
hours live teaching and practice sessions
- 24
hours recorded sessions
- 8
weeks of live teaching and recorded sessions
- 1:1
mentoring sessions with experts
- Regular
(online) networking events
- Countless
opportunities to apply your knowledge
ENHANCE YOUR DIGITAL MARKETING CAREER
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Dive deeper into the world of Growth & Digital Marketing
Why choose Talent Garden Innovation School
- 8 weeks of practical training that will give you the most in-demand skills currently on the job market
- Flexible and interactive learning that combines practical self-study and live practice sessions with real-world experts
- The highest-quality learning material directly selected by industry experts (articles, studies, podcasts, videos, etc.)
- Application of the acquired knowledge in practical projects
- Exclusive informal evening online events with guest speakers
- High-quality learning material selected by industry experts (articles, studies, podcasts, videos, etc.)
- Networking with our leading partner companies and ecosystem community
- Apply your acquired knowledge in practical case studies and a group project
- Exclusive virtual events with guest speakers and networking opportunities
- Access to our amazing alumni community, our dedicated Slack channel, all networking events and regular updates on new job opportunities
- Access to all online events and workshops dedicated exclusively to the local and global Talent Garden Community
- All discounts, benefits and events reserved for Talent Garden members, including the use of our internal community platform
- Direct access to our network of innovative coworking campuses across Europe
- The possibility to access our campus during the course for free and get your own workspace after the course at a reduced price