Multi-channel measurement for 2022: MMM and Incrementality

Gianluca Binelli

Managing Director at Booster Box

Gianluca is the founder of Booster Box, using his love for numbers and PPC to build Silicon Tuscany. He spent 6.5 years at Google across Dublin, NYC and London. He’s Expert at the Online Platform Economy Observatory (EU Commission) and Advisor for CapitalG. Constantly in the Top 25 Most Influential PPC Experts since 2018, he ranked 2nd in 2019.