Thomas Meyer is managing director at Toman+Meyer, a Vienna-based agency specialised in social media marketing and digital communication. He is also part of the faculty of our Growth & Digital Marketing Bootcamp at the Talent Garden Innovation School Vienna. In the interview, Thomas talks about his job, the most important skills, and how he is staying up to date with the latest trends.
Describe your job:
As an interface between traditional business consulting and social media agency, we help companies to find out if and how they can use social media for their business success.
How did you get into this job?
I think it was luck. Or call it destiny. Actually I studied economics and by coincidence I stumbled into a large company, that was looking for someone to do digital sales. Well, and back at this time having a Facebook profile was already a sufficient qualification 😉
Which are the top 5 hard skills that someone in your industry should have?
- Business knowledge
- Analytical skills
- Project management
- Classic marketing theories
- Social media
Which are the top 5 soft skills that someone in your industry should have?
- Thirst for knowledge
- Emotional as well as social competence
- Stress resistance
When you start a new project, what are the steps you take?
We always start our cooperation with a common workshop. The client should know our way of working AND we also want to know if we want to work with the customer. Sympathy and eye-level are decisive prerequisites for me to work together. In the workshop itself, the status quo, the goals and possible activities are set.
What are the reasons you wanted to become part of the Talent Garden Innovation School Faculty and share your knowledge?
Because the transfer of knowledge is the necessary lever to professionalize our industry.
How do you keep up with the latest trends?
Read. Read. Read. And, of course, talk to colleagues from the industry. The exchange of experiences and actual results is inevitable.
In your opinion: Which trends will change the future of business for good?
Audio. More in the course 😉
Which are your future work challenges?
Continue to build up my advisory team and develop various monetisation opportunities.
Coming to an end: What is the best advice you can give to people that are interested in taking a career in your industry?
Never give up. Fight for the industry. And most importantly, be curious and do not let anyone tell you bullshit 😉
Meet more Faculty Members of our Growth & Digital Marketing Bootcamp:
You want to learn more about our Growth & Digital Marketing Bootcamp?
This intensive 12-week Bootcamp gets you ready for your future job as Growth & Digital Marketing Specialist. From a solid foundation in digital marketing strategy, we deep dive into topics such as social media, content marketing, SEO, programmatic advertising, e-commerce and growth hacking. We’ll introduce you to all the necessary tools and you’ll learn from expert practitioners. We combine hands-on workshops, informal fireside chats, and project work where you work in groups and on your own. When finishing this course you will have a state-of-the-art skillset to work in growth & digital marketing.
Classes will be held in English, preparing students for an international career. In addition, the course is limited to a maximum of 20 people, which allows to respond individually to the needs of students. An included goodie on top is the trip to Talent Garden in Madrid, where you will work on an international project.