How to develop an effective Digital Transformation Strategy

Digital Transformation Strategy

The heart of Digital Transformation is information. Data, formats, sources continue to evolve and companies have a great need to convert everything into a concrete growth opportunity. From the data collection to their digitization, from paper to technology, from updating employees to accelerating processes: an effective Digital Transformation Strategy requires various steps and improvements in progress.


What is Digital Transformation

Digital Transformation is an update for companies in favor of the use and application of digital tools and technologies to carry out daily work. Digital transformation implies a renewal aimed at streamlining certain processes to optimise the organisation of work in a relevant way, improve the relationship with customers and develop products or services increasingly in line with the target needs.


A successful Digital Transformation Strategy always requires the use of several types of hi-tech solutions. Based on the company sector, “traditional” web technologies such as mobile internet and cloud or cutting-edge technologies such as artificial intelligence, Internet of Things and augmented reality will be selected.


Why start a Digital Transformation process

An effective digital transformation process generates value. Innovation, improvement of products and services and greater efficiency in the production chain are just some of the amazing results that can be achieved.

Usually, societies that successfully implement a Digital Transformation Strategy gain the following results in common:


  • Adaptability: they are able to change rapidly and to innovate constantly 
  • Speed: the result of automation, renewed operating models and streamlining of processes
  • Focus on data: finding useful information to activate new business procedures becomes easier and faster
  • Preliminary analysis: the possibility of carrying out preliminary analysis helps to optimise business choices and to develop new successful products or services
  • Sharing: employees have platforms with which they can easily share the most important thing, the data
  • Greater security: a company’s internal data and privacy are too important not to be adequately protected
  • Economic return: the initial investment must be followed by a concrete ROI which facilitates continuous optimisation of processes.


Two examples: cloud and smart working

The cloud is one of the most successful digital innovations, as well as one of the pillars of digital transformation. It is a storage space that is accessible anywhere and anytime: you just need an internet connection. It is feasible to download, update, delete files in the cloud without the need to carry physical storage devices such as hard drives or pen drives. Through the cloud there is also the option to make backup copies and share files with anyone. Therefore, it is a fundamental tool for companies, even more for those that use smart working, whose employees rely on the constant exchange of information.


Smart working is an example of Digital Transformation that demonstrates how pervasive digital is and that it is possible to work efficiently, remaining goal-oriented, without being present in the business or physically in contact with colleagues.


Useful tips for an effective Digital Transformation

In order to organise a change of this magnitude, it is advisable to contact a Digital Transformation expert. This is a professional advisor with a holistic approach, capable of guiding companies step by step towards an integrated digital transformation. Anyone wishing to approach this profession can choose the Talent Garden Digital Transformation Master, a training course to learn how to improve products, services and corporate organisational processes thanks to digital technologies.


The Digital Transformation expert is able to define a strategy in line with business needs by identifying clear and achievable objectives. These usually include:

  • optimise processes to achieve more efficiency and productivity
  • develop innovative products and services to best meet the demand
  • maintain a competitive edge over competitors
  • improve the customer experience

However, there is no Digital Transformation Strategy that is equally effective for everyone. Hence, we must also ask ourselves:


  • How is the sector changing?
  • Where do we want to go?
  • What will it take to get there?
  • What will the impact on the business be?
  • Who is the typical customer?
  • What are the performance indicators (KPIs) to keep an eye on?

How to achieve the success of the digital transformation process


An element that should not be taken for granted is transparent and widespread communication towards all departments, to effectively share new tools and new strategies. As a matter of fact, focusing on people who will have to use new technologies is fundamental: the Digital Transformation first of all must improve the experience of those who work, to increase productivity and develop creativity by allowing people to acquire new skills and apply them effectively without particular efforts.


Finally, an effective Digital Transformation Strategy should initially focus on the elements of the organisation where it can have the most impact in a short amount of time. Once those initial objectives are achieved,  the digital transformation strategy can be extended to other areas of the organisation. Expecting to change everything immediately would be hard to manage and counterproductive. In Digital Transformation there is no point of arrival, but only the continuous change that the new culture, oriented towards flexibility, dynamism and adaptation, constantly requires.

26 April 2021

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