Guides

Advanced and practical digital marketing guides to create winning digital strategies for your business or your customers ones

Guides
The Dictionary of the Business Data Analyst

Discover common terms and key concepts that a Business Data Analyst is required to know to get the maximum benefit from the world of data and adopt an approach based on it

Guides
Redesigning the Retail Experience in the Hybrid Continuum

Discover the trends, design principles, and use cases for how physical and digital user experience is changing retail as we move towards an increasingly hybrid dimension

Guides
First-Party Data and Third-Party Cookies

How will Digital Advertising work in a world where Third-Party Cookies are discontinued?

The Complete Guide to Lead Generation
Guides
The Complete Guide to Lead Generation

What it is and why it is important for your company

Guides
The ABC’s of Growth Hacking

From AAARRR to Whois, a glossary of terms most used by business growth experts.

Guides
Omnichannel strategy

Learn what it is and how to implement it.

Guides
AI & Augmented Analytics

The latest trends in Digital Marketing

Guides
How Design can Shape a Sustainable Future

For the Environment, Society and Business

Guides
The Ultimate Design Glossary

30+ fundamental & emerging terms you need to know

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