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Finding the right candidate to hire is now more challenging as companies become more competitive when it comes to reaching out to talents. Talents are also more hesitant to switch jobs in an economic downturn, which may affect their job security.
To address these problems, you and your recruitment team might be spending more time on LinkedIn and job boards to look for suitable candidates who may fill in the open positions in your company. But with a recruitment marketing strategy, getting in touch with candidates can be much easier.
What is Recruitment Marketing?
Unlike recruitment, recruitment marketing refers to the process of encouraging talents to come to your company. Instead of individually reaching out to talents, you can use recruitment marketing to let them know about your company and entice them to learn more. This strategy often involves promoting your company and culture on different platforms along with your job openings. Its main goal is to build your brand's online presence as an employer so that candidates can easily find you whenever they're searching for a job. Since recruitment marketing uses different online platforms to promote your company, you can cast a wide net and reach several qualified talents where they spend their time online.Attract Top Talent With the Right Recruitment Marketing Strategy
As applicants are getting more resourceful every day, they now use various channels when looking for a job. To ensure that they find your company on whatever platform they use, you need to follow the best recruitment marketing practices.Create a Career Page
Your website is an important tool that you can leverage for your recruitment marketing strategy. It is probably the first thing users see when they search for your brand online and your only opportunity to make a first impression on job hunters. Since your company website is mostly geared toward your clients, creating a career page will be a great way to directly address applicants who want to learn more about your brand as an employer. Use this additional webpage to upsell the benefits you offer, tell candidates what your current employees love about your company culture, and list openings in your organization. You'll also need to optimize your career page for search engines. Doing so will help you make sure that your website shows up on the search results page when applicants are looking for job openings. Here you can see our pick for the best free keyword analysis tools.Be Active on Social Media Platforms
Social media can also be a great avenue to reach a wide range of potential candidates. Since these platforms are designed to encourage social interactions, you can easily use them to share your company culture and let potential applicants learn more about your company outside of the career page. To get started, decide which social media platforms you want to use, make sure that your accounts are optimised, and gather the social media tools you need. You should also make sure to post regularly on your social media accounts. By doing this, your company can maintain top-of-mind awareness among job seekers who follow you.Use Facebook Advertising
Posting organically on social media can only do so much. So, if you want to reach more talents using this platform, you should give Facebook paid marketing a try. Facebook advertising allows you to reach your target individuals by creating paid ads and running them on Facebook and Instagram. You can customize your target audience based on different factors, including education level, job title, interests, and location. This helps you focus your efforts and reach out only to the people that you want to attract. Another advantage of Facebook advertising is that it allows you to use different types of content, including videos, images, and carousels. This gives you the freedom to experiment with different strategies and find out which approach works best for your company.Manage Your Reviews
Your company's online reputation is one of the most important elements in recruitment marketing. This means that you should pay attention to what people are saying about your brand, both on and off your website. Monitoring and managing reviews can help you find out how people perceive your company as an employer and identify areas where you can still improve. Don't forget to reply to reviews as well, both good and bad ones. Replying to negative reviews shows that you value your employees’ opinions, which can help you build a good reputation among job seekers.Try Email Marketing
If you have collected candidates' information, you can use email marketing to remind them about your company and tell them why working in your organization will be beneficial for them. You can do this by sending them emails containing the relevant awards your company has won, clients you've helped, and your company culture. Email marketing also allows you to nurture potential applicants by providing them with relevant job openings, company updates, and helpful resources. This can help you stay top of mind and convince them to apply when they are ready.Manage Your Business Listings
Managing your business listings is also another important element of recruitment marketing. This is because these listings contain vital information about your company that job hunters might be looking for. This includes your physical address, phone number, website URL, business hours, and more. To make sure that your listings are accurate and up to date, you should manage them frequently. Doing so will also help boost your visibility on search engine results pages and make it easier for job seekers to find you.Use Video Marketing
Videos can be an effective recruitment marketing tool because it allows you to showcase your company in a more engaging and entertaining way. You can use videos to introduce job seekers to your company culture and give them a better understanding of what it's like to work in your organisation. Using a free video maker tool, recruiters can create compelling videos that effectively communicate the company's values and offerings, giving job seekers a glimpse of what it's like to work for the company. You can also use videos to provide potential applicants with career advice and tips that can help them land their dream job. Doing so will show that you're not only interested in attracting talents to your company but also in helping them further their career.Find Top Talents With Recruitment Marketing
While recruitment is undoubtedly an essential part of any organisation's talent acquisition process, it's not the only way to find the top talents you need to succeed. By implementing the above strategies, you can create a comprehensive recruitment marketing strategy that goes beyond simply posting job listings and waiting for candidates to come to you. Instead, by leveraging targeted outreach efforts, building a strong employer brand, and engaging with potential candidates through social media and other channels, you can proactively attract more high-quality candidates to your organisation. This can help you create a robust talent pipeline that not only meets your current needs but also sets you up for future success.
Article updated on: 09 August 2023
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