Digital Marketing Course
The world is changing, and so is the way we connect with our customers. We have designed our Digital Marketing course for professionals who are currently unemployed so they can get the most in-demand skills on the job market. You will learn how to use digital channels such as search engines, email, social media, and other websites to connect with current and future customers.
Along with the essentials of Digital Marketing, you will also discover how to create engaging content, use Google Analytics, paid search, social media and more. Discover if you are eligible to participate free of cost in the details below remembering you must have an education level lower than a professional education or a shorter vocational education.
This Digital Marketing course (Academy Profession degree in Sales and Marketing) is approved as a 6- week job-oriented training program on the nationwide positiveliste under occupational group “Sales and Marketing” and the regional positivelist with educational code 37607.
Apply Now
Who is it for?
This course is designed for people who are currently unemployed, providing them with opportunities to acquire highly requested skillsets. It’s free of cost if you fulfil the criteria for a 6-week job-oriented training program. Please, check the detailed requirements to participate and the application process below on the page.
- You are interested in a career entry to Digital Marketing
- You want to add Digital Marketing skills to your resumé
- You need Digital Marketing skills to start your own company
Info & Cost
Spring Dates: 11 October - 28 November | 2022
Language: English
Cost for applicants: Free, if you fulfill the criteria for 6-week job-oriented training programs
Price for Jobcenters and A-kasse: 25.700,00 DKK
Timetable: Mandatory lessons are twice a week with various extra workshops throughout the course.
Location: Our Digital Marketing course mixes online lectures and workshops, with in-person meetups. The meetups take place at Danneskiold-Samsøes Allé 41, Kbh.
Educational Code: 37607
Contact Number: 60539152, Monday-Friday, 10-15
How to Apply?
Get Started
Apply via our webpage (scan the handy QR code on the back of this brochure).
Send Us Your CV
Once you have received our email, send us a copy of your CV with related work experience outlined & a copy of your highest education diploma.
Check Your Eligibility
Speak to your A-kasse or Jobcenter representative to see if you are eligible to receive funding.
Done!
Once we have received a confirmation from KEA along with your A-kasse or Jobcenter, we will send you a confirmation email. We look forward to having you join us!
What is Digital Marketing and what does a Digital Marketer do?
A digital marketer is a professional who successfully develops, implements and manages marketing campaigns that promote a company and its products and/or services. The digital marketer plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Are Digital Marketing jobs in demand?
LinkedIn has listed Digital Marketing as one of the Top 10 in-demand skills on the job market globally.
It offers great opportunities for career advancement. From an entry-level position to a highly specialized role, you have the opportunity to scale your career with Digital Marketing skills, leading to more responsibilities. It’s also a vital skill set, whether you are employed or self-employed.
Apply NowFind out how to become a Digital Marketer
The Digital Marketing module is an academic subject with 10 ECTS credits and is obtained from the academy program in management. The module is offered on behalf of the Københavns Erhvervsakademi, KEA, under the Open Education Act. The module is concluded with an exam.
During 6 weeks, you will learn the fundamentals of Digital Marketing, as well as the latest tools to help you kickstart a career in Digital Marketing.
Module 1
Social Media
Understand how to use social media for businesses and how to connect with your target audience. Become acquainted with the most significant social media platforms, including Facebook, Instagram and LinkedIn.
Module 2
Google Ads
Set up, maintain and optimize a Google Ads campaign. Perform conversion tracking, add a relevant audience, set bids, budgets and targeting. Do effective keyword research and create impactful and relevant ads.
Module 3
Improve Conversions
Learn how to work with different types of conversions and learn how you can optimise marketing efforts to generate more sales, subscriptions and downloads.
Module 4
Search Engine Optimization (SEO)
Understand how Search engines work and different ranking concepts. Learn how to perform keyword research and understand how SEO practices can grow business.
Module 5
Social Media Advertising
Create ads on social media and learn how to optimise them by collecting and analysing data. Learn about Facebook ads, remarketing, lead generation and more.
Module 6
Digital Strategy
Create a digital strategy for your company. See how each channel and action point complement each other and work out a plan for how to prioritize and implement.
Module 7
E-Mail Marketing
Create a solid email marketing strategy where you increase your open rates, establish automated campaigns, design personalized customer journeys and improve your click rate.
Module 8
User Experience
Understand the meaning of a user friendly website and how analysing user data and user tests can ensure your users are getting the experience you want them to have.
Module 9
Content Marketing
Learn how to build a professional brand through content marketing and the role content can play in digital marketing. Understand what is needed to develop, organize and implement a content marketing strategy and how analysis enhances the effectiveness of content marketing.
Our Alumni
A very well prepared course, with knowledgeable instructors. This course has a good mix of theory and hands-on training and it is possible to attend no matter at what knowledge level you are - I had a great experience.
Ibrahim Kamstrup-Akkaoui, VP, Novo Nordisk
We got bombarded with interesting, relevant and up to date materials. I will definitely use takeaways from this course to implement in the company's marketing strategy.
Stéphane Le Borne, Digital Product Designer, AWE.dk
I thought I would go home with a few things to try out, but ended up with a whole book of new ideas to try out.
Jacob Oredson, Partner & Founder at Copenhagen Venture Exchange
No Ordinary Education
“Everything that has been said is actionable and valuable”
Watch the video to hear what some of our former students have to say about their experiences at Talent Garden Rainmaking.
Learning Manager
Vincent Bruin is originally from Australia and educated at Macquarie University, and is passionate about international education and all things international student experiences. In his day-to-day activities, he looks after the courses that the School offers and enjoys interacting with all key stakeholders, including students and teachers.
Partner
KEA – Copenhagen School of Design and Technology – develops and offers practical and business-oriented higher education at Bachelor (BA) and Academy Professional (AP) levels. It has close cooperation with the business community and educational institutions both in Denmark and abroad. KEA is also a knowledge centre for public and private-sector enterprises.
Requirements to participate
How do I know if I qualify?
- You reside in Denmark with a CPR number
- You’re unemployed
- You have two years of relevant work experience
- You have a secondary school diploma
Apply for funding from your A-kasse
- If you are 25 years or older:
- You must be unemployed for a minimum of 5 weeks and a maximum of 9 months.
- If you are under 25 years old:
- You must be unemployed for a minimum of 5 weeks and a maximum of 6 months.
- And one of the following educations:
- You have a professional education, eg. hairdresser, chef, welder.
- You have a short (max 2 years) higher education and professional education (simultaneously).
Even if you do not fulfil the A-Kasse requirements, there is a good possibility of receiving funding through your Jobcenter. We recommend that you contact your caseworker and share the information in this brochure, especially the next section.
Information for your Jobcenter or A-Kasse
The Digital Marketing course (Academy Profession degree in Sales and Marketing) is approved as a 6- week job-oriented training program on the nationwide positiveliste under the occupational group “Sales and Marketing” and the regional positivelist with educational code 37607.
We have more to offer
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Internships We can support you in securing your next internship. Talent Garden is in contact with a broad network of growing startups in Denmark looking for their next employee. Presently, 285 of them are looking for interns, and we can guide you to a company that matches your ambitions. -
Career Coaching Your success is what drives us! We offer career guidance to all of our students, during and after their course. We are approachable, personable and most importantly, we believe in you! -
Alumni Network You will be a part of our extensive and well-connected alumni network on completion. Our alumni have gone on to land jobs with leading employers (LEGO, Pleo, UNOPS etc.), and you will be invited to come and rub elbows with them regularly. -
Talent Showcase Upon request, your CV and portfolio will be shared with our network of companies, both in Denmark and - if you’d like - Europe. The hunger for digital competencies on the job market is huge, and we are here to help companies snap up talents like you. -
Networking We are here to help you expand your network. You will have at least three opportunities to visit our campus to network with classmates, teachers, and speakers during the course. You will also have a standing invitation to our café and our in-house events. -
A Community of Startups We are not your average School - we are an innovation hub housing more than 300 tech entrepreneurs. As a Talent Garden student and alumni, you are a valued member of our expanding community. We look forward to welcoming you!
Talent Garden Rainmaking
Courses will be delivered digitally to provide a flexible learning experience for students, regardless of their physical location. Optional, physical events will also be associated with the course at our campus at Holmen in Copenhagen. Talent Garden Rainmaking is a community of 350 local entrepreneurs and tech professionals from more than 60 different companies.
When?
11 October – 28 November 2022
The course
in numbers
- 6
weeks of full immersion
- 20
like-minded students
- 60
hours of teaching sessions
- 300
entrepreneurs to get inspiration from
- Countless
opportunities to apply your knowledge
The value of the Talent Garden ecosystem
- Get access to our global community of 4,500 innovators including freelancers, startups, agencies, entrepreneurs and students spread across our 23 campuses in Europe.
- A network of experts and companies from all industries
- Exclusive informal events with guest speakers
- Entry into our exclusive alumni community, a dedicated Slack channel, live events and constant updates on new professional opportunities
- Access to a dynamic and stimulating campus with over 350 digital talents
- Entry to all events and workshops exclusively dedicated to Talent Garden community
- The possibility of participating in national hackathons and other challenges with preferential access
- All discounts and benefits reserved for the Talent Garden members including the use of our internal community platform
- The opportunity to obtain a desk within the campus with a discounted price
Dive deeper into the world of Digital Marketing
