Digital Marketing Bootcamp Vienna
Starts 06/11/2023 |2nd Edition | Starting Nov. 6th, 2023
Digital Marketing Bootcamp Vienna
Start your career as a Digital Marketing Expert with a complete skill set, an excellent command of the most-used tools, two projects to showcase your new skills and lots of networking opportunities in Talent Garden’s digital and tech community.
In this 13-week intensive project-based Digital Marketing Full-time Bootcamp, you will be immersed in the world of Digital Marketing. From a solid foundation in digital marketing strategy we deep dive into topics such as social media, content design, search engine marketing, programmatic advertising, analytics and conversion rate optimization. Set entirely at the Talent Garden Campus in Vienna, you will learn in-person from experienced Marketing experts the knowledge and mindset needed to start your Digital Marketing career.
Form 
We’re your perfect match
3 main reasons you should join us
20
Fellow Students
We accept a maximum of 20 participants per intake. Having a limited group size ensures that our experts can answer all your questions and provide feedback.
2
Projects
Use what you learned in class to create two projects for your UX Design portfolio, and train your soft skills. Each participant will work on an individual project and a group project.
100+
Networking events per year
Your learning experience will not be confined to the classroom, our campus offers much more: Network with our community in numerous events and meet potential employers, partners and friends.
Your future in the field
What is Digital Marketing and what does a Digital Marketer do?
A digital marketer is a professional who successfully develops, implements and manages marketing campaigns that promote a company and its products and/or services. The digital marketer plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Are Digital Marketing jobs in demand?
LinkedIn has listed Digital Marketing as one of the Top 10 in-demand skills on the job market globally.
It offers great opportunities for career advancement. From an entry-level position to a highly specialised role, you have the opportunity to scale your career with Digital Marketing skills, leading to more responsibilities. It’s also a vital skill set, whether you are employed or self-employed.
What you will learn
At the end of the Bootcamp, you will be able to:
- Understand the role of growth & digital marketing in a business
- Understand how channels work together, and what and how to measure
- Create personas, segments and target groups
- Craft digital marketing strategies
- Create valuable, relevant and outstanding content with various approaches and tools
- Plan, execute and measure paid social marketing campaigns on various channels
- Analyse and optimise campaigns
- Create high-converting landing pages with different tools
- Understand the value of Conversion Rate Optimization and use CRO tools
- Optimise websites, landing pages & online stores for conversions
- Understand how search engines work, and develop and execute an SEO strategy
- Use programmatic advertising in the digital marketing mix
- Understand the advantages of data-driven advertising
- Optimise processes and leverage marketing automation
- Understand the value of customer data & personalized experiences
- Use the latest AI tools in digital marketing
Our alumni currently work for:
Who is the Bootcamp for?
This Bootcamp is designed for participants who want to learn how to attract, convert and delight customers to either start a career as a Digital Marketing Specialist or to integrate Digital Marketing skills into their current profession. Previous experience or knowledge in Digital Marketing is not needed. The only requirements are: You should be willing to work in a team, eager to learn in a fast-paced environment and have problem-solving skills.You might be the ideal candidate if you - want to change your career to a job profile that is in high demand or - already have some experience in a marketing, but you want a broad, holistic and up-to-date knowledge of Digital Marketing to have better career opportunities or - want to add Digital Marketing to your skill set to be ready for the business challenges of the future and be able to boost any business
Apply now- Please note that the Bootcamp is in English, so a proficient knowledge of the language is required.
- During the first interview with our team, we will understand if the Bootcamp is the right choice for you.
What our alumni say about us
Who could tell you better what it means to attend a course at Talent Garden than those who have already experienced it? Contact our alumni to find out about their success stories, get some insights into the course and to benefit from our Referral Program!
Our selection process
Get Started
Enter your data on our website and receive a welcome email with all the info. Please check your spam folder too, just in case!
Fill the Online Questionnaire
You will receive the link to a questionnaire to share more about yourself.
Schedule Your Interview
After filling out the questionnaire, book your personal (online) interview with Olta, our Orientation & Admission Specialist. It’s an opportunity for you to ask any questions you might have and for us to know more about your background and motivation.
Done!
Did you get in? You will receive feedback within a few days after completing all steps of the application process.
What you’ll learn
In this 13-week Digital Marketing Bootcamp, we will cover all topics to help you launch your career as a Digital Marketer. From a solid foundation in digital marketing strategy we deep dive into topics such as social media, content design, search engine marketing, programmatic advertising, analytics and conversion rate optimization.
1 | Growth & Digital Marketing Strategy (Basics)
In the first module, you will understand the role of growth & digital marketing in a business. You will learn how channels work together and how to set KPIs. You will be able to create personas, segments and target groups.
2 | Content Strategy, Design & Creation
In module 2, you will understand why a content strategy and an editorial calendar is important and you will learn how to create valuable, relevant and outstanding content. You will get familiar with various content marketing approaches and tools.
3 | Analytics & Tracking
After this module, you will understand what and how to measure in digital marketing. You will learn how to use tag managers to organize web analytics and how to apply different attribution models.
4 | Social Media Marketing
In module 4, you will understand the importance of social media marketing and you will know how to create rich content for social media. You will learn how to leverage social media as channels in the marketing mix.
5 | Social Paid
This module will teach you how to plan, execute and measure paid social marketing campaigns on various channels and how to analyse and optimise campaigns.
6 | Landing Pages
After this module, you will know how to efficiently create landing pages with different tools and what the elements of a high-converting landing page are.
7 | Conversion Rate Optimization (CRO)
In this module, you will understand the value of CRO in a highly competitive landscape. You will learn which CRO tools to use and how to use them. You will also understand how to optimize websites, landing pages & online stores for conversions.
8 | Search Engine Marketing (SEO & SEA)
After this module, you will understand how search engines work. You will be able to develop a SEO strategy and execute it (together with a web development team). You will know how to optimize content and build links for SEO.
9 | Programmatic Advertising & Data-Driven Marketing
This module will teach you how to use programmatic advertising in the digital marketing mix as well as the advantages of data-driven advertising.
10 | CRM & Marketing Automation
After this module, you will know how to optimize processes and leverage marketing automation.
11 | Personalization & Artificial Intelligence (AI) in Marketing
In the last module, you will understand the value of customer data & personalized experiences and how to use the latest AI tools in digital marketing.
Faculty
Dominik Berger
Founder&CEO, Growth & Digital Marketing Consultant | Attention Fox
Emanuel Jochum
Experience Designer & Content Strategist | n.a. (self-employed)
Module 6: Landing Pages
Marina Vuturo
Digital Brand Strategist | LOOP
Module 2: Content Strategy, Design & Creation
Olga Hartinger
Head of Brand & Marketing | Invitario
M11: Personalization & Artificial Intelligence (AI) in Marketing
Live the Talent Garden experience
Financial options & Terms of Payment
We believe in personal merit and reward it! We offer two full* scholarships to support talents who want to become digital professionals.
*One of the two scholarships is dedicated to supporting women who want to start a career in tech.
How to participate?
In order to apply for a scholarship, you have to participate in the Scholarship Challenge. To be able to participate, you have to go through the mandatory application process for the Bootcamp (sign up -> questionnaire -> interview). After the interview, the Orientation & Admission Specialist will share the scholarship project brief** with you. Submit your project before the deadline of August 11th, 6 pm, following the process stated in the brief. You will be notified if you won the scholarship or not, latest one week later.
*The winners of the scholarships only have to pay the 900€ enrolment fee.
**The project is not technical, we focus on soft skills. So everyone can participate, no matter their prior knowledge of Digital Marketing.
For applicants from Italy: We have an agreement with Intesa Sanpaolo Prestito per Merito, to offer students enrolled in full-time and part-time programs a personal loan service with favourable conditions.
* This way, you don’t have to worry about finances during the course and can start paying back the loan afterwards!
*Up to €15,000 if you are a full-time student, up to €10,000 if you are a part-time student. Contact us for more details.
AMS customers have the option of receiving funding for our courses on an “individual cost basis”. We will provide you with a cost estimation for the desired course, then you can clarify with your AMS advisor whether funding can be provided in your individual case.
Early Bird Rate
(available until August 15th, 11:59 pm)
5.480€ incl. VAT
Full Rate
(valid from August 16th onwards)
5.980€ incl. VAT
Instalments plan
You don’t have to pay all at once. The Bootcamp tuition can be divided into instalments as you need and the sooner you sign up, the less you pay! Please ask your Orientation & Admission Specialist to set up the perfect payment plan for you.
Please note that the payment should be completed before the start of the Bootcamp. The 900€ registration fee upfront applies to all applicants.
FAQ
Questions or doubts? Don't worry, we have the info you were looking for. Here are the most common questions:
How can I apply for the Scholarship?
In order to be eligible for the scholarship you have to go through our mandatory application process. Steps to follow: Apply -> Fill in the questionnaire -> Book Interview. The Interview is the perfect time for you to ask all the questions you have. After that, you will receive a project you need to work on to participate in the scholarship challenge.
I need a cost estimation for this Bootcamp because I would like to apply for an AMS sponsorship
We have a mandatory application process for the UX Design Bootcamp. Before providing you with a cost estimation or timetable, we need to evaluate your profile and motivations. Steps to follow: Apply now -> Fill in the questionnaire -> Book Interview. The Interview is the perfect time for you to ask all the questions you have. Only after that, we can proceed with the documents you need for AMS.
How many projects are we going to work on during this Bootcamp?
There are two projects in this Bootcamp. One group project and one personal project.
Will there be a test at the end of the Bootcamp?
No, there is no test at the end of the course. Instead, you will work on a project or projects as the outcome of the course.
Do I need to buy licenses for any tools/software?
There is no need to buy any licenses. Talent Garden will share an educational license with you for the course duration.
I have enrolled in the program but I haven’t been contacted by the Learning Manager yet
Don’t worry! The Learning Manager will contact you 2 weeks before the start of the course. We suggest you keep an eye on your spam/promotions folder for any lost communication. In any case, feel free to contact your Orientation&Admission Specialist.
I can’t make these dates. Will there be another edition?
There are 2 to 3 editions per year for our courses. If you would like to know the next dates please contact [email protected]
What is the cancellation policy?
If you pay the fee for the upcoming dates of this course, you can cancel your participation within 2 weeks after the payment without any penalty. Otherwise, if for any reason you have to cancel your participation after the 2-week notice period, you won’t be eligible for a refund. You can still use the enrollment fee in the upcoming courses within a year of the 1st payment.