Pokémon Go: Gotta Catch ‘Em All!

A new app has hit the market and has been referred to as a social media phenomenon, impacting societies around the world. Since its release date on July 6, Pokémon Go has been released to countless cities and countries all across the globe, including the United States, Spain, Japan, the United Kingdom, and Portugal. The object of the game is simple: to venture out into the real world in order to catch various Pokémon roaming your streets.

Within one week of its release, the app was downloaded more than 10 million times, becoming the fastest game app to do so. Shortly after, Pokémon Go was able to top all charts by also becoming the fastest game app to top both the App Store and Google Play. After three weeks of its release to the public, Pokémon Go was downloaded by over 75 million people worldwide, some having illegally downloaded the app before it was even released to their country just to get in on the action.

Pokémon Go has impacted our community in ways we couldn’t even imagine, and has been praised as such. The game promotes physical activity, as it may ask you to walk, run, or even bike in order to find more Pokémon. In a world where technology has become such a huge part of daily life, it is good to have a reminder and incentive to get outside and adventure. Pokémon Go also brings the community together. You may run into someone else playing the game, join together, and make a friend with someone who you otherwise may have never met.

Here in Barcelona, you can find people roaming around Plaça de Catalunya, Parc de la Ciutadella or Talent Garden … in fact, last week we’ve caught a Golden Pokémon in our campus! There has been a surplus of people invading popular tourist spots all over the world. This has been helpful for cities (and to our coworking space) to bring in revenue and attraction to these various sites. Pokémon Go will continue to have a lasting effect on the community, even if the hype of the game soon dies out.

1 August 2016

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