Although it is an obvious consideration, it is fair to say that code represents one of the biggest obstacles to the development of software by a wider audience than that of programmers. Learning programming languages demands time, learning curves are often steep and the school does not always devote as many hours (when it does so) to these topics.
No-Code development is about creating applications without the need to write the code or possess relevant skills in terms of programming. So basically, it is an approach based on the result you want to achieve and not on how it is achieved. The code continues to exist but just “behind the scenes”. The developer is instead provided the visual tools with which to integrate features into their software and then design the interface.
One of the perks resulting from the possibility of taking advantage of No-Code development concerns the fact that it brings professionals (who were previously far from coding activities) closer to programming. In this regard, it is useful to mention a profile such as that of the Marketer who can perform tasks that previously had to be entrusted to developers.
No-Code and Digital Marketers – Why it is useful?
A traditional approach to programming sees the Marketer turn to a professional for the development of an application. This involves a commitment in terms of time, even just for the need to explain all the details of the project to be developed, and the need to verify that the software that has to be produced is true to expectations and free from bugs.
An application can also be purchased but, in this case, it is not unusual for the need for considerable customizations to arise. In the same way, a Marketer could decide to learn programming by himself or by following courses, but this would greatly lengthen the time from coding to deployment.
On the other hand, the No-Code development allows you to keep the focus on the goal to be achieved and on your business purposes, by delegating all the commitments concerning the complexity of coding to the platform used for programming.
This all leads to a reduction in costs, to more productive work sessions, to a greater adherence of applications with the projects that you want to implement, and the possibility of easily automating tasks that are often repetitive and expensive in terms of time and efforts, with the opportunity of engaging in more creative tasks.
The No-Code approach to development also accelerates the technological transition of a figure such as the Marketer, who, like many other professions, now operates in a context dominated by technology. Consider for example all the tasks that are based on the collection, processing and analysis of data.
No-Code for Analysis, some interesting tools
A Digital Marketer collaborates with other professional figures such as SEOs and SEM Specialists, Social Media Managers to define market goals, communication and marketing plans. In the circumstances described, data analysis plays a fundamental role in decision-making processes and in the planning of corporate strategies.
No-Code development can be useful in data analysis also for the implementation of Machine Learning models, and nowadays there are several ready-to-use tools that can simplify the work of the Marketer.
Google Data Studio
Data Studio is a free solution that allows you to convert datasets into customizable dashboards and reports.
The supplied editor offers drag-and-drop functions with which to create graphs and tables from scratch, define and view filters, include controls and integrate text and image-based annotations.
SuperMetrics is a tool designed to collect the data generated during marketing campaigns and import them into platforms for data reporting and visualization. Data can be organized and filtered according to your analysis needs, regardless of the metrics used and their size.
Reports and dashboards are generated automatically and this saves hours of work and enables it to be up and run fast.
Funnel is able to collect all the information available in a single and secure platform, regardless of the source. It is specially developed for data analysis applied to marketing.
Data is then automatically formatted for analysis and constantly integrated to run updated reports that can be viewed via dashboards, charts and worksheets.
Tableau proposes itself as a visual analysis solution oriented to the use of data for problem solving. It has the advantage of being able to be used by companies of any size. It can be deployed in the Cloud or in local infrastructures (on-premises) and natively integrated with Salesforce CRM.
All the managed data can be analyzed and processed through Artificial Intelligence, Deep Learning and visual storytelling functions.
The colossus of Mountain View has developed Google AutoML with the aim of bringing Machine Learning to those who do not have any specialized skills in this field, also in consideration of the very limited number of Artificial Intelligence expert developers.
This service simplifies the creation of Machine Learning models for different types of applications, from Computer Vision to natural language understanding, up to video intelligence-based analysis.
Automation with the No-Code – ideas and useful tools
No-Code development is also a useful solution for all those companies wishing to delegate repetitive and marginal tasks to automation from the point of view of value creation. Automation allows us to eliminate or limit the effects of bottlenecks that slow down business processes. Just think about the cost related to activities such as data entry, the sharing of information within teams, the need to keep track of budget or to record the progress of a project.
The No-Code development market has responded to these needs with solutions designed for code automation. Let’s briefly analyze some of them.
Zapier is a complete product for the integration between Web Apps, the exchange of data between different platforms and the auto completion of tasks.
Its operation is based on triggers that generate actions. For this reason, the attachment of an e-mail (trigger) you received, for example, on Gmail, can be automatically copied (action) to a Cloud synchronization service such as Dropbox and notified via Slack (action).
Bubble puts No-Code development at the service of those who need to implement SaaS (Software-as-a-Service) solutions, create CRM and launch their own online marketplace. For this reason, users have at their disposal a complete visual editor with which to create their own applications and define their design and interface.
Among its peculiarities also stands the possibility of integrating your platforms with third-party services and the interaction with APIs (Application Programming Interface) of Google, Amazon, Facebook and dozens of other companies.
“Have a repetitive process? Automate it in minutes“, this is the slogan chosen by the developers of Automate.io to present a product that allows you to create and manage automated workflows as well as to synchronize data between two different applications.
This service allows you to connect your No-Code solutions to over 200 Cloud applications via Webhooks and Rest API. It also includes various tools to format data for analysis, offers advanced features for sharing content and guarantees information security through a data encryption system.
Digital Marketers have the opportunity to exploit the potential of No-Code development also on the basis of their own specializations. We have already talked about data analysis, but this new approach to programming also finds application in budget planning, in the evaluation of investment returns, in the planning of Web marketing strategies as well as in any data driven activity.
No-Code development is independent from the user’s technical skills and offers new opportunities for experimentation to all Marketers looking for a solution that is able to combine cost containment, time savings and maximizing productivity.