On May 28th will be Applause: The 1st app marketing congress in Spain organized by our members from PickASO.
Applause is the key event for marketers of mobile apps. It will be one full day of sharing experiences and it’ll take place next Saturday 28th of May at the W Hotel in Barcelona. The aim of the event is to gather the best professionals and learn about the latest trends on the app marketing sector.
In Spain there are more than 27,7 million of active users who download 3,8 million apps per day (source: The App Date). The number of people developing apps is rapidly increasing, but there is a gap in terms of capturing leads and how to do business with mobile apps.
The app sector keeps growing so fast, that professionals need to be daily updated. For this reason, Applause will gather some of the biggest players who will share how to use and optimize some App Marketing tools. Víctor Momparler (Wazypark), Caroline Ragot and Dominique Cerri (Infojobs), Irene Noriega (Zalando), Guy Uziely (Appsflyer), Antonio Calero (AdEspresso), Marissa Aydlett (Appboy), Thomas Petit (8fit), Gemma Escribano (Wallapop) are one of the experts who’ve already confirmed their participation.
The main subjects to be discussed in Applause will be Mobile Business KPIs, user acquisition, App Indexing, mobile attribution, Social Ads optimization, users retention, Reviews & Ratings and relationship between organic and non organic downloads.
After the conference there will be a round table to discuss about the future and challenges in the Mobile App Marketing sector. To conclude the event, a cocktail/dinner will be held at the magnificent terrace of the W Hotel, followed by a happy hour where networking will be the star of the night.
Keep updated of the latest news of the event following the official hashtag of Applause #applauseBCN.