Digital Product Management Online Program
Gain the skills, the knowledge and the mindset needed to define, build and improve Digital Products.
Product Management is the art of delivering value both to customers and the business, while balancing the short and long-term impact of the Product Development cycle. Learn how to design, build and improve a digital Product and work on solutions that will drive impact to the business.Apply now
3 main reasons you should join us
Talent Garden + Hyper Island The largest player in digital education in EuropeDiscover more +
Together, we will plan the best strategy to achieve your professional goals
Your future in the field
What is a Digital Product Manager and what does a Digital Product Manager do?
Product Management is a discipline that combines customer understanding, business, and technology to ultimately deliver value. Depending on the organisation’s scale and stage, a Product Manager is responsible for all the strategic and tactical aspects of building a digital product that will deliver value to customers and the business.
They do so by analysing customer problems and opportunities, prioritising them based on qualitative and quantitative data, and working with the team in designing and implementing the best solutions – ultimately, managing stakeholders’ expectations by communicating both the strategy and the execution details effectively. In a nutshell, a Product Manager is a good problem solver with a great dose of empathy.
What you will learn
By the end of the course you will:
- Understand the role of the product manager and the skills needed
- Learn how to gather customer insights
- Learn how to build hypothesis and experiments based on customer insights
- Bring customer insights into the traditional development cycle
- Be able to make product decisions based on statistically relevant data
- Understand how to make an impact on the business depending on the company-specific business model
- Learn how to incremental improve the product and business metrics
- Understand and utilise the right prioritisation framework for your company
- Learn how to connect everything a Product team does with the strategy and the company’s KPIs
- Learn how to communicate strategy, goals, roadmap, and prioritisation to stakeholders in an effective way
- Become an essential part of the Talent Garden community
A certified professional
You will receive a digital certificate on Accredible at the end of the course, which you can directly add to your LinkedIn profile.
Our alumni currently work for:
Who is it for?
This course is designed for people with empathy, an analytical mindset with a rational approach to problem-solving and some aesthetic sensibility. It is ideal for junior Project Managers or Project Owners who wish to strengthen their already existing skills, as well as professionals from Engineering/Marketing/Design/Data that want to pivot their career towards Product Management. Our students are passionate about innovation and the latest market trends and have a spirit of research and are always open-minded. To participate in the course, you ideally have:Apply now
- 1-2 years experience as junior Product Manager or Product Owner
- Or previous experience in Product-driven companies, in areas such as Data Science, Engineering, UX Design.
- Passion for problem-solving
- A data-driven mindset
- Empathy towards customers and stakeholders
Our selection process
How do we guarantee a quality classroom made up of young talents of the same level, able to support each other and grow together? Thanks to our three-step selection process. Let our Orientation & Admission specialists guide you: during the cognitive interview we will help you understand if it is the right path for you and we will evaluate how much you are willing to leave your comfort zone and work as a team to achieve a common goal.
Enter your data on our website and receive a welcome email with all the info. Please check your spam folder too, just in case!
Fill out the Online Questionnaire
You will receive the link to a questionnaire to share more about yourself!
Schedule Your Meeting (Optional)
Book a meeting with our O&A Specialist and ask any questions you might have. We will know more about your background and motivation.
Did you get in? You will receive feedback within a few days after completing all steps of the application process.
Who better than those who have already experienced it to tell you what it means to attend a Master in Talent Garden? Contact our Ambassadors to find out their success stories, anecdotes and answers to your questions about the Master. Remember that you will also be able to access all the benefits of the Referral Program!
The Digital Product Management Program helped me reach new milestones. It gave me the preparation and confidence to accept more responsibilities and work with a team to complete challenging projects.
Events Project Manager @ European Space AgencyContáctame
The Digital Product Management Program gives you an overall outlook of what it means to be a Product Manager: valuable frameworks and tools that can be easily implemented seamlessly. I liked the project work most: It was an effective way to learn theoretical aspects of the course, with excellent teachers who care for your success.
Federico D’ Albenzio
Project Manager @ Pin VisionContáctame
EIT Digital is the leading European technology innovation and entrepreneurial education organisation driving Europe’s digital transformation. Since 2010, we have consistently delivered breakthrough digital products and services and mobilised talents, ideas and technologies across Europe and beyond, with the mission to stimulate disruptive digital innovation.
Product Heroes stems from a simple question: Why not share what we have learned and are still learning about managing and growing digital products and startups with others? We want to try to help many others who, like us, are grappling with the problems and questions that the products we work on make us ask every day.
What you’ll learn
Take a deep dive into the world of Digital Product Management. The live sessions are designed as practical and interactive as possible. You will learn by applying your newly acquired data analysis skills in smaller group projects with your classmates, supported by experts.
1- Product Management cycle
You will learn the basics of Digital Product Management, what the role of a Product Manager is as well as Agile Software development cycles.
2- Define the Problem and Empathise with People
You will understand how to gather customer insights, build hypothesis and experiments based on these insights, and bring it all together into the traditional development cycle.
3- Data-driven Product Management
You will be able to make product decisions based on statistical and relevant data.
4- Product Management and Business
You will learn how to make an impact on the business, depending on the company-specific business model; deliver incremental value, and utilise the right prioritisation framework.
5- From Vision and Mission to execution
You will learn how to connect everything a Product team does with the strategy and the company’s KPIs.
6- Communication and stakeholders management
You will be taught how to communicate strategy, goals, roadmap and prioritisation to stakeholders in an effective way.
Gino Micacchi is a computer engineer and Executive MBA from Bocconi University in Milan, he previously covered different product leadership and advisory positions for start-ups and tech companies in Europe, such as Habitissimo, ABA English, Softonic, MusixMatch, BeMyEye and 21Buttons, among others. Gino is also the organizer of the Barcelona local chapter of ProductTank, a […]
Guido is an experienced Product Leader with 13 years working across different industries and business models. He’s passionate about fintech, marketplaces, growth and scaling product organizations. He’s also highly engaged with the product community as a ProductTank co-organiser in Barcelona and Buenos Aires, two of the largest product meetups in the world.
Katia is passionate about building B2B and B2C products for established businesses and startups with more than 15 years of international experience in companies such as eBay, eDreams and Schibsted Media Group. Currently, she is responsible for driving innovative credit solutions at PayPal as Lead Product EMEA. Katia has a master’s degree in Business Administration […]
Building solutions (not features) which solve customers’ problems and celebrating values (not releases) the solutions bring.
Live the Talent Garden Experience
A unique method
We believe that the only real way to learn how to do things is to do them, and surround yourself with dynamic and creative people.
You will be included in our Community on Slack with over 5,000 digital professionals, where you can build professional relationships, find business opportunities, share contacts and have daily updates.
You will be able to participate in dedicated workshops to stay up-to-date, as well as get up to 15% discount on our Masters or Bootcamps and Desks, in case you need a workstation.
Every week you will receive job offers from companies in our network.
Reserved community discounts (Dott, Qatar Airways), free tickets to international events, access to mentorship programs for startups (Google 4 startups, Vento Venture Originator), invitations to contests and hackathons.
Dedicated learning manager who will guide and support you throughout your journey in Talent Garden.
Join an International Community
You will immediately feel immersed in the dynamic world of digital. You’ll meet and get to know top digital professionals, and you’ll also grow through relationships with the:
the faculty are real experts in the field;
are selected to be able to bring Peer 2 Peer growth;
are part of realities of the growing digital world;
are now established digital professionals working in renowned companies.
We believe in personal merit and reward it! Together with our partner companies, we offer one full scholarship* to help a young talent who wants to become a digital professional.
To apply for a scholarship, you must participate in the Scholarship Challenge. You will receive the project brief in the feedback email from the Orientation & Admission team member, and you have to submit it back within the given deadline.
The Scholarship Challenge is available until August 5th. Applications made after this date won’t be eligible for a scholarship. The scholarship winner will be announced on August 12th, 2022.
*The 700 EUR enrolment fee applies to the full scholarship holder.”
No one should miss out on great opportunities – especially when it is education!
Bank Austria offers a free student account for students up to 30-years- old who are EU citizens residing in Austria, with a credit line option of up to 3.000 EUR (subject to a feasibility check).
For applicants from Italy: we also have an agreement with Intesa Sanpaolo Prestito per Merito, to offer students enrolled in full-time and part-time programs a personal loan service with favourable conditions.* This way, you don’t have to worry about finances during the course and can start paying back the loan afterwards!
* Up to 15.000 EUR if you are a full-time Bootcamp student, up to 10.000 EUR if you are a part-time Bootcamp student. Contact us for more details.
AMS customers have the option of receiving funding for our courses on an “individual cost basis”. We provide you with a cost estimation for the desired course and then you can clarify with your AMS advisor whether funding can be provided in your individual case.
You can benefit from a full or partial sponsorship from your employer to participate in this program. 30% of our students cover the costs of the course through corporate funding. If you want to be one of them, check out our blog for tips on how to convince your company to invest in upskilling you!
Terms of payment
You don’t have to pay all at once. The course fee can be divided into three separate instalments, and the sooner you sign up, the less you pay!
700 EUR (registration fee) upfront and two instalments of:
690 EUR (SUPER EARLY BIRD)
790 EUR (EARLY BIRD)
990 EUR (FULL RATE)
Please note that an administration fee of 100 EUR will be added to the instalments paid after the course starts.
Questions or doubts?
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Don't waste your time! Apply now for selection