Digital Marketing Crash Course
Début 12/06/2023 |Digital Marketing Crash Course
Enrol in our Digital Marketing course, designed for currently unemployed professionals to give them the most in-demand skills on the job market.
Join our Digital Marketing Crash Course, designed for professionals who want to acquire an understanding of digital marketing and add to their skillset.
Apply now 
3 main reasons you should join us
Leading digital skills Academy
Talent Garden + Hyper Island The largest player in digital education in Europe
Discover more +Learn from professionals
Together, we will plan the best strategy to achieve your professional goals
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We think about your professional future
Why choose Digital Marketing?
Why Digital Marketing is important
Customers are seeking omni-channel experiences, where the bridge between offline and online marketing is increasingly important. A brand needs to be unified across all touch-points and digital marketing is one essential part of creating that journey. Through digital marketing efforts the digital marketer promotes a company and its products and/or services, enhancing brand awareness as well as driving website traffic and acquiring leads/customers.
Why Digital Marketing should be part of your skillset
LinkedIn has listed Digital Marketing as one of the Top 10 in-demand skills on the job market globally. It’s a vital skill set, whether you are employed or self-employed. By acquiring digital marketing skills, you will not only stand out in the job market but you will also be able to plan marketing efforts more effectively based on performance.
Can adding Digital Marketing skills to my portfolio enhance my career?
Digital Marketing offers great opportunities for career advancement. If you’re already in a marketing role you have the opportunity to scale your career with Digital Marketing skills, leading to more responsibilities. For others it opens up specialisation opportunities and the possibility to enter a new career.
What you will learn
This course is the perfect opportunity to learn how to use digital channels such as search engines, social media, and other websites to connect with current and future customers. Along with the essentials of Digital Marketing, you will also discover how to create engaging content, use Google Analytics, and much more in order to deepen your skills.
We believe that the best way to learn is by doing so throughout the course you will work with tasks designed specifically for the topic so that you can practise what is taught in the lectures.
By the end of the course you will have acquired the following competences:
- Independently analyse, plan and carry out tasks relating to digital marketing
- Apply digital marketing concepts, models and theories in order to assess the potential for the sale of the company’s services and products online
- Apply key methods and tools related to the area’s practice
- Use key methods and tools to plan digital marketing and relate the marketing plan to the company’s idea and overall strategies
- Communicate professional issues and solution models and present results to peers, stakeholders and non-specialists.
And so much more!
Our alumni currently work for:
Who is this course for?
Apply now- You are interested in a career shift towards Digital Marketing
- You want to use Digital Marketing skills to enhance your performance at work
- You work in a marketing department but lack the skills needed for Digital Marketing
- You have your own company and want to understand how to better leverage Digital Marketing
Our selection process
Register to apply
Apply via our website providing basic details about you.
Send us your documents
We will ask you to share your CV and LinkedIn profile to ensure that you’ll have a great course experience with us.
Payment
Once your profile and documents are uploaded, you will receive a payment link to complete your registration.
Done!
We will send you a confirmation email notifying that you are now registered on the course. We look forward to having you join us!
About us
Who could tell you better what it means to attend a course at Talent Garden than those who have already experienced it? Contact our alumni to find out about their success stories, get some insights into the course, and to benefit from our Referral Program!
What you’ll learn
During 3 weeks, you will learn the fundamentals of Digital Marketing, as well as the latest tools to help you develop your skill set.
1- Digital Marketing for Digital services
Learn about the key marketing concepts in relation to digital marketing when working with a digital company. Learn about measurement and data analysis in relation to marketing efforts.
2- Search Engine Optimization (SEO)
Understand how Search engines work and different ranking concepts. Learn how to perform keyword research and understand how SEO practices can grow business.
3- Paid Search
Learn the core components of Paid Search and get an introduction to Google Adwords and how Adwords Auctions really works. You will also understand the basics of what a quality score is and its role within Paid Search.
4- eCommerce Marketing
Get familiar with different types of eCommerce business models and how to perform an eCommerce audit. Deep dive into how to best optimise the digital shelf and to measure success within eCommerce.
5- Content Marketing
Learn how to build a professional brand through content marketing and the role content can play in digital marketing. Understand what is needed to develop, organise and implement a content marketing strategy and how analysis enhances the effectiveness of content marketing.
6- Analytics
What are the different analytics data types and how do you use Google Analytics? You will learn this as well as understanding how to develop analytics strategies and the basics of data analysis.
7- Conversion and conversion optimization
Learn how to work with different types of conversions and how you can optimise marketing efforts to generate more sales, subscriptions and downloads.
8- Social Media
Understand how paid, owned and earned media plays a role in your digital marketing mix and how to best utilise social media channels to reach your business objectives as well as how to measure and analyse your social media strategy.
Live the Talent Garden experience
Requirements to participate
The Digital Marketing Crash Course requires nothing but good knowledge of English, the willingness to learn in a group, and, more than anything else, a lot of motivation and curiosity to learn.
If you’re interested in joining the program and are unemployed, check out our full time course here.
All payments are done online and through a secured payment partner. 
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