Growth and Digital Marketing Bootcamp Full Time
This intensive 12-week Bootcamp will prepare you for your future job as a Growth & Digital Marketer. Starting from a solid foundation in digital marketing strategy, we dive deep into topics such as social media, content marketing, SEO, programmatic advertising, e-commerce and growth hacking. We introduce you to all the necessary tools and you learn from experienced practitioners. We combine hands-on workshops, informal fireside chats and project work where you work in groups and alone.
Within 12 weeks you will acquire the most needed and latest skills for your future as a digital marketing expert and start your career with our Job Opportunities Program.
What exactly is a Growth Hacker?
There are many different definitions of a Growth Hacker out there, but only a few really get to the heart of the matter. In our understanding, a Growth Hacker is a hybrid of a data scientist, a coder and a marketer with a sense of rapid growth:
- Data Scientist: A Growth Hacker knows all the KPIs about the customer base and exactly how to measure any changes immediately.
- Coder: Growth Hackers know how to manually test solutions, code and automate these processes for later testing.
- Marketers: The Growth Hacker manages to bypass the cost-intensive advertising opportunities and thus the international competitor. To achieve this, it is necessary to quickly identify trends and use them off the beaten track.
Regardless if you want to become a Digital Marketing Specialist or a Growth Hacker – this course will be your springboard into the world of both!
Info & Cost
Who is it for?
- You want to change your professional path or improve your career opportunities?
- You want to be prepared for the labour market and market challenges of the future?
- Do you want to bring yourself up to date in a short time and gain a new perspective?
- You want to have a sought-after job profile?
If you answer one of these questions with yes, then you are the person we are looking for!
This Bootcamp is designed for a maximum of 20 participants who want to become experts in the field of digital marketing. While you can specialize in a specific area later in your career, this course offers you a broad and holistic knowledge of growth & digital marketing. In general, there are no prerequisites for this course. You should be prepared to work in a team, be willing to learn, work in a fast-paced environment and have problem-solving skills.
At the end of the Growth and Digital Marketing Bootcamp you will be able to:
- Develop digital marketing strategies
- Choose the right KPIs and know how to measure them
- Work with personas, segments and target groups
- Apply agile methodologies in marketing
- Use contents and methods of inbound marketing
- Know how to attract, convert and inspire users
- Manage social media channels and online communities
- Be able to choose the right e-commerce solution
- Increase the turnover of an online shop
- Plan, implement and measure performance marketing campaigns
- Optimise web pages for conversions
- Develop a SEO strategy and implement it
- Use personalization for better results
- Apply Growth Hacking to any product or service
- Know how to educate yourself in the future
Digital Marketing Strategy
This module provides a basic foundation in digital marketing strategy.
Project Management, Open Innovation & Agile Methodologies Perception
As a digital marketing manager you will have to be creative but also organized and structured. Therefore, this module provides a crash course in project management and introduces you to creative methods. Additionally you will learn state-of-the-art agile work methodologies.
Content Marketing & Content Strategy
Since content is the fuel of digital marketing, this module will dive deep into content marketing and content strategy.
Social Media Marketing
In your future job you will work a lot with social media. This module is dedicated to explore various social media platforms and how to leverage these channels for the best business results.
This module will help you to become an expert in selling products and services online.
Analytics & Conversion Optimisation
We’re following the famous quote from Peter Drucker, “If you can’t measure it, you can’t improve it”. You will learn how to analyse your digital marketing efforts and how to use the gained insights for better decisions. In this module we’ll also cover selected topics of conversion optimisation and learn how to use behavioral patterns & psychology to improve conversion rates.
You will learn how to increase website traffic, collect leads and boost conversions by performance marketing. During this module we’ll use several platforms to set up efficient performance marketing campaigns.
Programmatic Advertising & Data-Driven Marketing
This module is linked to module 7 and introduces you to the world of programmatic advertising. You will learn how to use data and smart automations to optimise your campaigns.
In module 9 you will learn the principles of semantic web and the basics of search engines, as well as keyword analysis, ranking signals and trends.
CM & Customer Data Platforms
As a digital marketer you need to understand the value of customer data. But you also need to know how to use this data wisely. Within this module we will explore personalization, CRM systems and Customer Data Platform.
This module will introduce you to the methods of Growth Hacking. You will learn how to apply your already acquired knowledge in experiments to improve your results.
Selected Trends in Digital Marketing
With this module you will gain an overview of current trends in digital marketing. We will explore topics such as voice & structured data, AI, blockchain and visual search. This ensures that you are optimally prepared for your new job in digital marketing.
For one week you will travel to one of our international campuses and immerse yourself deeply in the local innovation ecosystem. It’s an opportunity to take your career to an international level, learn about different and new approaches and make cross-border contacts – all while working with local start-ups and international experts on another practical project.
Individual Project Work
In the last two weeks, it is time for you to make a difference! You will apply everything you have learnt to your own personal project. You will present the results of your hard work at the end of the course at the Project Day in front of companies, the experts and your colleagues.
Dominik Berger CEO & Founder
Dominik Berger is the founder of the digital agency Attention Fox. He supports and advises companies from different industries on the subjects of content strategy, content marketing, SEO, e-commerce, and performance marketing. Additionally, he also has acquired many years of experience in adult education. Dominik studied Information Systems at the Vienna University of Economics and Business and works with his team remotely from anywhere in the world.
Job Opportunities Program
We start with you, with who you are and with your goals. We arrive at your professional definition, not just a job title awarded thanks to a list of your skills. It is creativity and it is passion. It is your value proposition.
We teach you the principles of personal branding. Your strengths and your experience will bring your digital identity to life. You will build an effective LinkedIn profile and you will learn how to develop your professional network.
CAREER ADVISORY & JOB FAIR
You will have at least one one-on-one interview to compare and define your position on the job market and to create convincing personal digital storytelling. At our exclusive job fair you will meet our partner companies and possibly your future employer.
JOB ASSESSMENT & INTERVIEW
You will meet different companies interested in the professional profiles of the course and take part in group assessments: unique opportunities to experiment with the actual selection methods and to test your relationship skills. You will take part in an interview day with HR experts to help you understand how to deal with a selection interview.
We believe in personal merit, and we reward it!
Together with our partner companies, we offer 3 full scholarships* to reward real talent who want to become digital professionals.
To apply for a scholarship, the application process must be completed by February 28, 2020. You will receive the case study briefing by March 2 and must submit it two weeks later, on March 16.
During the official Scholarship Award Ceremony on March 23, 2020, you will be informed whether or not you will be granted the scholarship. Besides that, the event is the perfect opportunity to get to know your future classmates.
*900,- EUR enrolment fee apply to scholarship holders
The loan that believes in your talent
No one should miss out on great opportunities – especially when it is education! This is why we have teamed up with Bank Austria to provide you a student loan with special conditions. This way, you don’t have to worry about finances during the course and you simply start paying back when you have a job!
If you’d like to receive more info on our student loans, please contact us directly: firstname.lastname@example.org
Interested in Part-Time?
Are you working full-time & looking for opportunities to level up your career? Check out our Part-Time format: 6 weekends Growth Marketing Bootcamp, that provides the most relevant content that professionals need to succeed in a world of growth hacking and digital marketing. Over six weekends we cover the entire growth marketing process, which is a mixture of digital marketing, growth strategy, communication, user experience and coding. Learn how to grow your business by quickly experimenting with channels and products. The course also includes in-depth materials to help you create your individual T-Shaped Marketer profile. If you think that Part-Time is what you are looking for, check the link below.Discover Part Time Growth Marketing Bootcamp
In only 12 weeks I had gained all the hard skills and soft skills to give me a real edge in my career as a junior digital professional. I feel like the Talent Garden Innovation School is so different and special because they really give importance and pay attention to the students and our professional growth.
Giulia, Talent Garden Innovation School Alumna
The weeks at Talent Garden Innovation School were super intense: theoretical and practical lessons, the realization of a group project with a partner company and a personal project that I worked night and day on in the last two weeks. But they have also been amazing weeks: night-time dinners, organized events on campus and foosball matches during breaks. I also had the opportunity to
experience a trip experience: 5 days of full immersion, useful for getting to know important international companies and improving my skills in the field. I can't even count how many cool people I met during this journey.
Tommaso, Talent Garden Innovation School Alumnus
A perspective on the education that I wouldn’t otherwise get. Maybe I can also cooperate with Talent Garden or with some of the companies that we got to know here to actually become more professional in the way we are doing things.
Innovative spaces, the rooms, the people, and the whole information that gets transferred. I think it’s a really really good approach for people in our creative industry to get to know a lot of different things and new technologies.
It’s a perfect combination of so many aspects that provides a lot of chances for young people, especially students or newcomers in this whole working world. It is just the right thing for people who love challenges.
Talent Garden Vienna
Talent Garden Vienna is located in the 9th district and can be easily reached by metro lines U4 and U6 as well as various trams (5, 33, 37, 38 and D). The campus spans six floors and about 5,000m².
The campus offers modern coworking spaces, digital training through our Talent Garden Innovation School and numerous events for the innovation and tech community. Talent Garden in Austria has teamed up with startup300, an ecosystem supporting startups and innovative companies.
Become a Growth and Digital Marketing Expert within 12 weeks! The Bootcamp will take place Monday through Thursday from 9:00am until 6:00pm, Fridays 9:00am to 2:30pm.
Start Date: April 27, 2020
Why choose Talent Garden Innovation School
- 12 weeks of hands-on education conveying the skills currently demanded on the job market
- A network of experts and companies from the industry
- A one week trip to one of our European campuses
- Application of what you learnt in various real-life projects
- Exclusive informal evening events with guest speakers
- High-class learning material (articles, studies, podcasts, videos, etc.) selected by industry experts
- Entry into the exclusive alumni community, a dedicated Slack channel, live events and constant updates on new professional opportunities
- A Job Opportunities Program and networking opportunities within our network of partner companies.
- Access to a dynamic and stimulating campus with over 400 digital talents
- A cafè at your disposal inside the campus
- Entry to all events and workshops exclusively dedicated to Talent Garden community
- Free participation in the annual Graduation Day
- The possibility of participating in national hackathons and other challenges with preferential access
- All discounts and benefits reserved for the Talent Garden members including the use of our internal community platform
- The opportunity to obtain a desk within the campus with a discounted price