Growth Marketing Online Program
Welcome to the Growth Marketing Online Program! It provides the most relevant content that professionals need to succeed in a world of growth hacking and digital marketing. Over 6 non-consecutive weekends we cover the entire growth marketing process, which is a mixture of digital marketing, growth strategy, communication, user experience and coding.
Learn how to grow your business by quickly experimenting with channels and products. It is a flexible and interactive program that combines recorded on-demand sessions, live teaching sessions and networking opportunities. Take advantage of this opportunity and improve your skills and career opportunities.
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Ready to advance your career as a Growth Marketer?
The perfect Growth Marketer combines a creative approach with scientific expertise and data in search of scalability. To become a Growth Marketer you must acquire specific knowledge of the most effective digital marketing tools and data analysis, which are constantly evolving. A Growth Hacker uses all his creativity to develop new ways of creating the funnel and selling the product to get immediate results.
After attending the Growth Marketing Online Program, you will be equipped with the skills and knowledge needed to grow any business. You will be able to develop strategies and put them into practice. We offer you the space to experiment with digital marketing strategies supported by a scientific approach. Learn the latest tools and tactics directly from experts in the field. This will lead you to a state-of-the-art skillset that you can apply to your professional career.
Learning Outcomes
- Develop a convincing, data-driven strategy
- Choose the right KPIs to measure success
- Understand various funnel models
- Work with the AARRR in particular
- Create and validate business models
- Apply Growth Hacks (design experiments)
- Implement growth processes
- Understand (trending) marketing channels
- Apply strategies to optimize the conversion rate
- Build and optimise customer journeys
- Know how to educate yourself in the future
- and much more!
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Infos & Costs
Start Date: Friday, 20/11/2020
Duration: 6 non-consecutive Weekends
Time: Fri 15:00-20:00, Sat 10:00-16:30
Location: 100% Online
Language: English
Super Early Bird (first 10 spots): 2,000 EUR incl. VAT
Early Bird (second 5 spots): 2,500 EUR incl. VAT
Full Rate: 3,000 EUR incl. VAT
No Ordinary Education
Watch the video to hear what some of our former students and workshop attendees have to say about their experiences at Talent Garden.
Who is it for?
This Online Program is designed for around 20 professionals who want to dive into Growth Marketing. No specific qualification is required to participate in the Growth Marketing Online Program, but a minimum of 3 years professional experience in marketing and/or communication or at least a deep understanding of marketing-related topics is recommended.
The Growth Marketing Online Program is aimed at Communication Managers, Marketers of all levels, Digital Marketers, Digital Consultants, Service Designers, Social Media Managers, Product Managers, Content Marketing Managers, Brand Managers, Digital Strategists, Project Managers, PR Managers, Sales Managers, Founders & Startuppers.
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Discover how to become a Growth Marketer
Take a deep dive into the exciting world of Growth Marketing. On 6 weekends within 10 weeks, we will cover the Digital Marketing Basics as well as the whole Growth Hacking Process: Acquisition, Activation, Retention, Referral, Revenue - better known as AARRR!
WEEKEND 1
Foundations of Digital Marketing
Get familiar with growth thinking and learn how to develop a data-driven strategy based on the right KPIs. During the first weekend, we will also cover various funnel models and their application to understand the potential growth opportunities.
WEEKEND 2
Customer Journeys and Analytics
In this module you will learn how to select the right audience, develop personas and conduct customer journeys. We will try different user research tools to analyze potential customers. Finally, we will also use data from analytics to optimize moments along the customer journey.
WEEKEND 3
Acquisition Management and Multi-channel Strategies
After completing this module you will be able to select an acquisition strategy for your target group based on the customer journey. You will be able to set up a multi-channel strategy and create a plan for acquiring potential customers.
WEEKEND 4
Activation and Retention
Learn how to turn an unknown user into a known and qualified prospective customer who is interested in the products or services you offer. We will look closely at how to optimize websites and online shops for conversion. Finally, in this critical phase of the funnel, you will be able to identify the weak points through a quantitative and qualitative analysis.
WEEKEND 5
Referral and Revenue
During this module we will learn how to use word of mouth as an effective tool to generate growth. You will be able to systematically turn your customers into your advocates. As acquisition costs increase, it is also important to understand how to make your users happy. You will be able to increase the lifetime value of your customers and control virality.
WEEKEND 6
Build a Growth Hacking Machine
During the last weekend we will put together everything you have learned in the past weeks. You will learn how to build a growth team with processes to reach your goals and achieve growth. You will be able to design your own growth hacking experiments and implement your tactics in a strategic context.
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Your Scientific Coordinator
Dominik is the founder of the digital agency Attention Fox. He supports and advises companies from various industries in the fields of content strategy, content marketing, SEO, e-commerce and performance marketing. Furthermore, he has many years of experience in adult education. Dominik studied business informatics at the Vienna University of Economics and Business Administration and works with his team from anywhere in the world.
Dominik Berger
CEO & Founder / Attention Fox
The Loan that believes in your Talent
No one should miss out on great opportunities – especially when it is education! This is why we have teamed up with Bank Austria to provide you a student loan with special conditions. This way, you don’t have to worry about finances during the course and you simply start paying back after the course!
If you’d like to receive more info on our student loan, please submit the form and we will answer all your questions.
In only 12 weeks I had gained all the hard skills and soft skills to give me a real edge in my career as a junior digital professional. I feel like the Talent Garden Innovation School is so different and special because they really give importance and pay attention to the students and our professional growth.
Giulia, Talent Garden Innovation School Alumna
The weeks at Talent Garden Innovation School were super intense: theoretical and practical lessons, the realization of a group project with a partner company and a personal project that I worked night and day on in the last two weeks. But they have also been amazing weeks: night-time dinners, organized events on campus and foosball matches during breaks. I also had the opportunity to
experience a trip experience: 5 days of full immersion, useful for getting to know important international companies and improving my skills in the field. I can't even count how many cool people I met during this journey.
Tommaso, Talent Garden Innovation School Alumnus
A perspective on the education that I wouldn’t otherwise get. Maybe I can also cooperate with Talent Garden or with some of the companies that we got to know here to actually become more professional in the way we are doing things.
Workshop Attendee
Innovative spaces, the rooms, the people, and the whole information that gets transferred. I think it’s a really really good approach for people in our creative industry to get to know a lot of different things and new technologies.
Workshop Attendee
It’s a perfect combination of so many aspects that provides a lot of chances for young people, especially students or newcomers in this whole working world. It is just the right thing for people who love challenges.
Workshop Attendee
I would recommend this course to anyone I know and care about. It was a great experience and I learned so much, even though I didn't think it would be possible in such a short amount of time. Talent Garden Vienna is such a lovely, warm but professional place, it's just great to spend every day here.
Bootcamp Attendee
It's a perfect way to learn A LOT in a very short time. So if you want to skip university, just go to Talent Garden Innovation School. I also like that it's a new way of learning and studying and not old fashioned university style.
Bootcamp Attendee
I really enjoyed and loved the course. I'm really sad it's over. It was such a great experience and I grew so much as a person in the best possible way. Talent Garden gave me so much and I really found myself in this course. The experts and the content was awesome and I feel like I have learned so much and feel very equipped for the job market. Thank you much for everything and organising all the events and just creating such a great experience for us.
Bootcamp Attendee
State of the art contents, great teachers, good place to learn, dedication from Talent Garden, practical knowledge that you can apply immediately.
Bootcamp Attendee
Online Learning Experience
⚡️ Flexible and Interactive Format: With the perfect combination of live and recorded teaching sessions, we offer you flexibility and interactivity at the same time. The recorded sessions can be conducted according to your preferences and availability, and the live sessions with the experts and your fellow participants guarantee a communicative and engaging environment. The live sessions are also recorded in case you miss a session.
💻 Digital Tool Check: Having the right tools is essential for a correct and enjoyable online learning experience. That’s why you can book a tool check with our Digital team before the course starts. During the Program we will use some social collaboration tools such as Zoom, Slack and Google Drive.
💡 Mentoring Sessions: Each participant has the possibility to schedule up to three one-on-one mentoring session throughout the course with an expert to get more detailed feedback on project work or ask in depth-questions about a specific topic.
💰 Career Support: If you are looking for a (new) job, we will support you with career service activities. We have a continuously growing network of partner companies, who are interested in hiring our digital talents. After evaluating your preferences and career goals, we will connect you with potential employers.
📈 Personal and Group Project: Throughout the program you will apply everything you have learned to a personal and a group project. You will get feedback from the experts in mentoring sessions and milestone presentations and from your colleagues in dedicated peer feedback sessions. You can use these projects to expand your personal portfolio.
A Typical Weekend
FRIDAYS
🕒 15:00 – 15:30 Coffee Time
Have a coffee live streaming with your colleagues and take advantage of this informal moment to get to know them better. You can also use this time to further prepare yourself for the live teaching.
🕞 15:30 – 18:30 Live Teaching
Start with discussing the preparatory material you have learned independently before class with the expert and colleagues. Then go deeper and learn more in an interactive lecture, providing a mix of lessons by the experts and live exercises and workshops.
🕡 18:30 – 20:00 Peer-to-Peer Session
Take advantage of the hours of the peer-to-peer session to review together with your colleagues the contents of live teaching, discuss any doubts, work on exercises or on your group project.
🕗 Evening Event
On some evenings, you connect online to meet our industry experts, a startup in the Talent Garden network or meet for a social activity with your colleagues.
SATURDAYS
🕙 10:00 – 10:30 Breakfast Time
Have breakfast streaming live with your colleagues and take advantage of this informal moment to discuss course topics.
🕥 10:30 – 12:30 Live Teaching
Start with discussing the preparatory material you have learned independently before class with the expert and colleagues. Then go deeper and learn more in an interactive lecture, providing a mix of lessons by the experts and live exercises and workshops.
🕧 12:30 – 13:30 Lunch Break
Take a break before starting your afternoon session.
🕜 13:30 – 16:30 Remote Study
Review the contents of live teaching, work on individual exercises, carry out group project work and your personal project.
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The Course in Numbers
- 42
Hours Live Teaching
- 36
Hours Recorded Sessions
- 20
Like-minded International Students
- 6
Weekends
- 3
one-on-one Mentoring Sessions
- 3
Scholarships
ENHANCE YOUR GROWTH MARKETING CAREER
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Dive deeper into the world of Growth Marketing
Why choose Talent Garden Innovation School
- 6 weekends of practical training that provides the skills currently required in the job market
- A flexible and interactive course that combines recorded and live teaching sessions
- A total of 78 hours teaching sessions (42h live and 36h recorded on-demand lessons)
- 2 live sessions per weekend to interact with the expert and fellow students
- A network of experts and companies from the industry
- Application of the acquired knowledge in practical projects
- Exclusive informal evening online events with guest speakers
- High-quality learning material selected by industry experts (articles, studies, podcasts, videos, etc.)
- Access to the exclusive alumni community, a dedicated Slack channel, networking events and regular updates on new career opportunities
- Networking opportunities with our leading partner companies to meet potential future employers
- Access to all online events and workshops dedicated exclusively to the local and global Talent Garden Community
- All discounts and benefits reserved for Talent Garden members, including the use of our internal community platform
- The possibility to get a workspace within our innovative Campus at a reduced price