Digital Marketing Bootcamp Vienna
Inizio 06/11/2023 |2nd Edition | Starting Nov. 6th, 2023
Digital Marketing Bootcamp Vienna
Start your career as a Digital Marketing Expert with a complete skill set, an excellent command of the most-used tools, two projects to showcase your new skills and lots of networking opportunities in Talent Garden’s digital and tech community.
Form 
We’re your perfect match
3 main reasons you should join us
20
Fellow Students
For each intake, we accept a maximum of only 20 participants. With a limited group size we make sure that our experts can answer all your questions and give you feedback on what you worked on.
2
Projects
Immediately put into practice what you learned in the classroom, add two projects to your Digital Marketing portfolio and train your soft skills along the way. During the Bootcamp you will work on a group project in small teams and an individual project of your choice.
100+
Networking events per year
Your learning experience will not be confined to the classroom, our campus offers much more: Network with our community in numerous events and meet potential employers, partners and friends.
Your future in the field
What is Digital Marketing and what does a Digital Marketer do?
A digital marketer is a professional who successfully develops, implements and manages marketing campaigns that promote a company and its products and/or services. The digital marketer plays a major role in enhancing brand awareness within the digital space, as well as driving website traffic and acquiring leads/customers.
Are Digital Marketing jobs in demand?
LinkedIn has listed Digital Marketing as one of the Top 10 in-demand skills on the job market globally.
It offers great opportunities for career advancement. From an entry-level position to a highly specialised role, you have the opportunity to scale your career with Digital Marketing skills, leading to more responsibilities. It’s also a vital skill set, whether you are employed or self-employed.
What you will learn
At the end of the Bootcamp, you will be able to:
- Understand the role of growth & digital marketing in a business
- Understand how channels work together, and what and how to measure
- Create personas, segments and target groups
- Craft digital marketing strategies
- Create valuable, relevant and outstanding content with various approaches and tools
- Plan, execute and measure paid social marketing campaigns on various channels
- Analyse and optimise campaigns
- Create high-converting landing pages with different tools
- Understand the value of Conversion Rate Optimization and use CRO tools
- Optimize websites, landing pages & online stores for conversions
- Understand how search engines work, and develop and execute an SEO strategy
- Use programmatic advertising in the digital marketing mix
- Understand the advantages of data-driven advertising
- Optimize processes and leverage marketing automation
- Understand the value of customer data & personalized experiences
- Use the latest AI tools in digital marketing
Our alumni currently work for:
Who is the Bootcamp for?
This Bootcamp is designed for participants who want to learn how to attract, convert and delight customers to either start a career as a Digital Marketing Specialist or integrate Digital Marketing skills into their current profession. Previous experience or knowledge in Digital Marketing is not needed. The only requirements are: You should be willing to work in a team, eager to learn in a fast-paced environment and have problem-solving skills.You might be the ideal candidate if you - want to change your career to a job profile that is in high demand, or - already have some experience in marketing, but you want a broad, holistic and up-to-date knowledge of Digital Marketing to have better career opportunities, or - want to add Digital Marketing to your skill set to be ready for the business challenges of the future and be able to boost any business.
Apply now- Please note that the Bootcamp is in English, so a proficient knowledge of the language is required.
- During the first interview with our team, we will understand if the Bootcamp is the right choice for you.
Our selection process
Get Started
Enter your data on our website and receive a welcome email with all the info. Please check your spam folder too, just in case!
Fill the Online Questionnaire
You will receive the link to a questionnaire to share more about yourself.
Schedule Your Interview
After filling out the questionnaire, book your personal (online) interview with Olta, our Orientation & Admission Specialist. It’s an opportunity for you to ask any questions you might have and for us to know more about your background and motivation.
Done!
Did you get in? You will receive feedback within a few days after completing all steps of the application process.
What you’ll learn
In this 13-week Digital Marketing Bootcamp, we will cover all topics to help you launch your career as a Digital Marketer. From a solid foundation in digital marketing strategy we deep dive into topics such as social media, content design, search engine marketing, programmatic advertising, analytics and conversion rate optimization.
1 | Growth & Digital Marketing Strategy (Basics)
In the first module, you will understand the role of growth & digital marketing in a business. You will learn how channels work together and how to set KPIs. You will be able to create personas, segments and target groups.
2 | Content Strategy, Design & Creation
In module 2, you will understand why a content strategy and an editorial calendar is important and you will learn how to create valuable, relevant and outstanding content. You will get familiar with various content marketing approaches and tools.
3 | Analytics & Tracking
After this module, you will understand what and how to measure in digital marketing. You will learn how to use tag managers to organize web analytics and how to apply different attribution models.
4 | Social Media Marketing
In module 4, you will understand the importance of social media marketing and you will know how to create rich content for social media. You will learn how to leverage social media as channels in the marketing mix.
5 | Social Paid
This module will teach you how to plan, execute and measure paid social marketing campaigns on various channels and how to analyse and optimise campaigns.
6 | Landing Pages
After this module, you will know how to efficiently create landing pages with different tools and what the elements of a high-converting landing page are.
7 | Conversion Rate Optimization (CRO)
In this module, you will understand the value of CRO in a highly competitive landscape. You will learn which CRO tools to use and how to use them. You will also understand how to optimize websites, landing pages & online stores for conversions.
8 | Search Engine Marketing (SEO & SEA)
After this module, you will understand how search engines work. You will be able to develop a SEO strategy and execute it (together with a web development team). You will know how to optimize content and build links for SEO.
9 | Programmatic Advertising & Data-Driven Marketing
This module will teach you how to use programmatic advertising in the digital marketing mix as well as the advantages of data-driven advertising.
10 | CRM & Marketing Automation
After this module, you will know how to optimize processes and leverage marketing automation.
11 | Personalization & Artificial Intelligence (AI) in Marketing
In the last module, you will understand the value of customer data & personalized experiences and how to use the latest AI tools in digital marketing.
Live the Talent Garden experience
Financial options & Terms of Payment
We believe in personal merit and reward it! We offer two full* scholarships to support talents who want to become digital professionals.
*One of the two scholarships is dedicated to supporting women who want to start a career in tech.
How to participate?
In order to apply for a scholarship, you have to participate in the Scholarship Challenge. To be able to participate, you have to go through the mandatory application process for the Bootcamp (sign up -> questionnaire -> interview). After the interview, the Orientation & Admission Specialist will share the scholarship project brief** with you. Submit your project before the deadline of August 11th, 6 pm, following the process stated in the brief. You will be notified if you won the scholarship or not, latest one week later.
*The winners of the scholarships only have to pay the 900€ enrolment fee.
**The project is not technical, we focus on soft skills. So everyone can participate, no matter their prior knowledge of Digital Marketing.
For applicants from Italy: We have an agreement with Intesa Sanpaolo Prestito per Merito, to offer students enrolled in full-time and part-time programs a personal loan service with favourable conditions.
* This way, you don’t have to worry about finances during the course and can start paying back the loan afterwards!
*Up to €15,000 if you are a full-time student, up to €10,000 if you are a part-time student. Contact us for more details.
AMS customers have the option of receiving funding for our courses on an “individual cost basis”. We will provide you with a cost estimation for the desired course, then you can clarify with your AMS advisor whether funding can be provided in your individual case.
Early Bird Rate
(available until August 15th, 11:59 pm)
5.480€ incl. VAT
Full Rate
(valid from August 16th onwards)
5.980€ incl. VAT
Instalments plan
You don’t have to pay all at once. The Bootcamp tuition can be divided into instalments as you need and the sooner you sign up, the less you pay! Please ask your Orientation & Admission Specialist to set up the perfect payment plan for you.
Please note that the payment should be completed before the start of the Bootcamp. The 900€ registration fee upfront applies to all applicants.
FAQ
Questions or doubts? Don't worry, we have the info you were looking for. Here are the most common questions:
How can I apply for the Scholarship?
In order to be eligible for the scholarship you have to go through our mandatory application process for the UX Design Bootcamp. Steps to follow: Apply now -> Fill in the questionnaire -> Book Interview. The Interview is the perfect time for you to ask all the questions you have. After that, you will receive the link to register for the Scholarship Challenge.
I need a cost estimation because I would like to apply for an AMS sponsorship.
We have a mandatory application process for the UX Design Bootcamp. Before providing you with a cost estimation or timetable, we need to evaluate your profile and motivations. Steps to follow: Apply now -> Fill in the questionnaire -> Book Interview. The Interview is the perfect time for you to ask all the questions you have. Only after that, we can proceed with the documents you need for AMS.
How many projects are we going to work on during this Bootcamp?
There are two projects in this Bootcamp. One group project and one personal project.
Will there be a test at the end of the Bootcamp?
This is a project-based program. There will be no test at the end, but you will have to work on projects and present them.
Do I need to buy licenses for any tools/software?
There is no need to buy any licenses. Talent Garden will share an educational license with you for the course duration.
I have enrolled in the program but I haven’t been contacted by the Learning Manager yet.
Don’t worry! The Learning Manager will contact you two weeks before the start of the course. We suggest you keep an eye on your spam/promotions folder for any lost communication.
I can’t make these dates. Will there be another edition?
There are 2 to 3 editions per year for this Bootcamp. If you would like to know the next dates please contact [email protected]
What is the cancellation policy?
If you pay the fee for the upcoming Bootcamp, you can cancel your participation within 2 weeks after the payment without any penalty. Otherwise, if for any reason you have to cancel your participation after the 2-week notice period, you won’t be eligible for a refund. You can still use the enrollment fee in the upcoming Bootcamps within a year of the 1st payment.