Online Digital Marketing Crash Course
Inizio 09/10/2023 |Online Digital Marketing Crash Course
Add value to yourself or your organization with our Digital Marketing course.
Learn what tools, processes, platforms, and approaches you can take to engage your target audiences and lead them on a journey to becoming a customer or user.
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Powered by Hyper Island
Hyper Island designs learning experiences that challenge companies and individuals to grow and stay competitive in an increasingly digitized world.
About the Digital Marketing Course
Learning outcomes
- Master the building blocks of digital marketing, from social media and content strategy, to implementation and analytics.
- Create a Strategy for your digital marketing based on a customer journey
- Understand how to apply digital marketing tools, methods and processes to target potential customers
- Ability to apply marketing tools to your workplace to see real-time results and value
- Develop a ‘build, measure, learn’ mindset and integrate your learnings into your organisation
- Ability to engage colleagues in the topic and spread impact across the organisation
- Lead and support your clients and colleagues through the digital marketing landscape
How you will learn
The Hyper Island approach is different from a traditional online course. We combine hands-on learning in your workplace with a fast-paced online environment to create a powerful experience that truly pays off. This is how our Digital Marketing course works:
Learning kit
Every Sunday, the weekly module is introduced. You will receive a learning kit consisting of original content and insights to maximize your knowledge. The course content is available for you to go through at any time you choose during the week.
Live sessions
The online live session is scheduled on Wednesdays 15:00-16:30 CET and held by digital marketing experts and course facilitators. They will dig deeper into the weekly module content and discuss questions and challenges. You can join live or watch the recording in your own time.
Weekly challenges
Every week, there will be hands-on tasks and challenges to solve. They are designed to integrate with your work to build your competence.
Peer learning and perspective
We find that much of the learning comes through interactions and discussion from your peers on the course. As part of your journey, you will read other participants’ work and share your feedback to create an interactive participatory experience.
Time commitment
This course is designed to be flexible to your schedule. The time commitment is individual, however, you are expected to spend approximately 5-7 hours per week on your learning.
Master the building blocks of digital marketing
The internet has transformed the way we communicate and market to our customers and stakeholders. The wide range of tools allows us to make data-driven decisions with more accuracy and insight than ever before. To not use effective digital marketing strategies means your organization is at risk of being left behind whilst other competitors grow. Our digital marketing course will help you learn how to navigate the entire digital marketing funnel, and gain knowledge to drive growth in your organization. Gain the knowledge of what tools, processes, platforms, and approaches you can take to confidently engage your target audiences and transform a lead into a loyal customer or user. You’ll understand how to set ambitious goals and iterate your way to achieving them— adding value to your organization and reaching your targets.
1 - Getting started
Wrap your head around basic concepts of digital marketing
2 - Attraction: Grabbing the attention
Tactics for reaching the most people with minimum efforts.
3 - Activation: Getting the traffic
Techniques for turning your target audience into leads.
4 - Conversion: Making the transaction
Prepare and persuade your leads to act or buy.
5 - Retention: Keeping the business
Ways to engage your customers and keep them coming back for more.
6 - Springboard
Set yourself up for continuous learning.