Thanks to his latest project dedicated to portrait, Pietro Baroni has been selected by LensCulture as one of the 50 most promising photographers in the world. A creative professional based in Talent Garden Calabiana, (which he chose because “recalled by fate”) Pietro is a freelancer from the “wild” soul who has turned his passion into a job, thanks to the ability to respond to the most diverse requests.
1. When did you decide to become a photographer?
When I was 15 years old. My grandfather gave me his old camera and it was love at first sight. The magic of the light that impressed images on the film left me stunned and breathless.
2. You have been selected by LensCulture as one of the 50 most promising photographers in the world. Your work J’ai plus de souvenirs que si J’avais mille ans will be on show in New York at the Klompching Gallery from 7 to 17 March 2018. Can you tell us more on this project?
“I have more memories than if I had a thousand years,” wrote Baudelaire. We all have unspeakable thoughts that we are afraid to express. We all have fears and insecurities that we do not want others to see. Or that we would like others to see in order to be helped. They are so deeply intimate that they are not visible to the outside world. We are transparent to others. But we carry them every day, on our skin. I have tried with these portraits to show them, to collect them. With this project I tried to make legible what is tattooed on us but is usually not seen. I asked the people I portrayed to empathize with their fears, insecurities and thoughts to capture them in an instant.
3. Which are the biggest difficulties you encountered in your career?
The ability to understand customers and be chameleonic by meeting the most diverse needs without losing myself. The success of my work is determined at 70% by the ability to relate with customers and collaborators. It is very important to be empathetic and put yourself in the shoes of others.
4. Why did you decide to become a tagger? What are your favourite aspects of working within Talent Garden?
Destiny decided. A friend told me about this place. I came to see him and I got a bit ‘of nostalgia because in 2013 I did one of my most important exhibitions inside these walls, Deejaynellarmadio Exhibition. It was a project linked to the deejays of the famous and historical Radio Deejay and their wardrobes. Before Talent Garden was born I had already been here and worked here. I now have a desk where my photos were displayed. Fate has called me back. I really like the networking and business opportunities that every day naturally arise.
5. What would you do if you were not a photographer?
I always write it at the bottom of my bio. If I weren’t an artist I would be an explorer of extreme expeditions, a reminiscence of being a graduate in Natural Sciences and having lived in Tanzania in the savannah for a year for my thesis on lions. I have also been working as tourist guide for years in Iceland and Morocco. I like violent nature on the face and on the skin.
6. What advice would you give to a boy who wishes to take your path?
Never get tired of being curious and always look at the world with new eyes. What is important is not the technique, but the attitude with which you approach what you have around.