The Ultimate Guide to Influencer Marketing
Discover how to navigate the world of influencers and to engage wider audiences
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Choose engagement, creativity and proactivity over a mere number
In a sea of opportunities, there are many parameters to consider when choosing the right influencers for your marketing strategy. Do you know how to select the right people and the right tools to support your decision? And are you able to track your results?
What you will learn:
- A brief overview of the history of influencers and this new approach to marketing
- How the market is currently structured and the challenges for brands
- The ongoing evolution of brands in relationship to influencer marketing and their classification into young, mature and sophisticated
- How to select the right influencer and how to collaborate to co-design your personalized strategy
- How to plan, manage and automate your campaigns
Buzzoole, martech company specialized in Influencer Marketing solutions, helps companies that want to develop effective campaigns with influencers independently, thanks to an end-to-end platform (Buzzoole Suite), or with strategic and creative support, thanks to a team of Strategists, Creatives and Talent & Account Managers (Buzzoole Agency). From the process of researching, qualifying and selecting authentic creators to that of creating, managing campaigns and measuring results, Buzzoole allows you to efficiently manage all phases of Influencer Marketing and at the same time optimize investments. By combining strategic and consulting experience with proprietary technology, Buzzoole projects create quality, engaging and authentic contents, as well as campaigns with recognizable and impactful creators. www.buzzoole.com