Digital Marketing Course
Digital Marketing Course
Enrol in our Digital Marketing course, designed for currently unemployed professionals to give them the most in-demand skills on the job market.
With Digital Marketing you reach a larger target audience, get real-time data, and it is more cost-efficient than traditional marketing. Learn how you can best utilise digital channels such as search engines, email, social media, and other websites to connect with customers. The Digital Marketing course is a 10 ECTS module from the Academy Profession Degree in Sales and Marketing. The module is offered on behalf of the Københavns Erhvervsakademi, KEA, under the Open Education Act. The module is concluded with an exam.
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Talent Garden + Hyper Island The largest player in digital education in Europe
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Together, we will plan the best strategy to achieve your professional goals
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We think about your professional future
What is Digital Marketing and what does a Digital Marketer do?
A digital marketer is a professional who successfully develops, implements and manages marketing campaigns that promote a company and its products and/or services. The digital marketer plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Are Digital Marketing jobs in demand?
LinkedIn has listed Digital Marketing as one of the Top 10 in-demand skills on the job market globally.
It offers great opportunities for career advancement. From an entry-level position to a highly specialised role, you have the opportunity to scale your career with Digital Marketing skills, leading to more responsibilities. It’s also a vital skill set, whether you are employed or self-employed.
What you will learn
This course is the perfect opportunity to learn how to use digital channels such as search engines, email, social media, and other websites to connect with current and future customers.
Along with the essentials of Digital Marketing, you will also discover how to create engaging content, use Google Analytics, paid search, social media and more.
By the end of the course you will have acquired the following competences:
- Contribute in cross-functional teams in connection with an organisation’s work with digital marketing;
- Independently analyse, plan and implement tasks in connection with digital marketing;
- Handle development of the digital strategy based on an organisation’s situation and with the involvement of relevant stakeholders;
- Through the use of web statistics and user tests, organise and optimise the digital marketing efforts.
And so much more!
A certified professional
Upon successful completion of the course by passing KEA’s examination, you will receive two certifications: 1) a digital certificate from Talent Garden Innovation School, which you can directly add to your LinkedIn profile, and 2) an official certificate from KEA to your eBoks outlining the 10 ECTS points you have achieved.
Discover if you are eligible to participate free of cost in the details below. Remember! You must have an education level lower than a professional education or a shorter vocational education.
Our alumni currently work for:
Who is it for?
This course is designed for people who are currently unemployed, providing them with opportunities to acquire a highly requested skill set, and is free of cost if you fulfil the criteria for a 6-week job-oriented training program.
Apply nowWho is this course for?
- You are unemployed and are looking for up-skilling or re-skilling
- In case you are employed and are interested in our non-government-supported Digital Marketing Crash course
- You are interested in a career entry to Digital Marketing
- You want to use Digital Marketing skills to start your own company
- You want to work in a marketing department in a startup or an established company
How do I know if I qualify?
- You reside in Denmark with a CPR number
- You’re unemployed
- You have two years of relevant work experience
- You have a secondary school diploma
Our selection process
If you are employed, check out our Digital Marketing crash course!
Register to application
Apply via our website providing basic details about you.
Send us your documentation
Once you have received our email, send us a copy of your CV with related work experience outlined & a copy of your highest education diploma.
Check Your Eligibility
Contact your A-kasse or Jobcenter representative to see if you are eligible to receive funding.
Done!
Once we have received a confirmation from KEA along with your A-kasse or Jobcenter, we will send you a confirmation email. We look forward to having you join us!
About us
Who could tell you better what it means to attend a course at Talent Garden than those who have already experienced it? Contact our alumni to find out about their success stories, get some insights into the course, and to benefit from our Referral Program!
Our accredited education partner
KEA – Copenhagen School of Design and Technology – develops and offers practical and business-oriented higher education at Bachelor (BA) and Academy Professional (AP) levels. It has close cooperation with the business community and educational institutions both in Denmark and abroad. KEA is also a knowledge centre for public and private-sector enterprises.
Educational code: This Graphic Design & UI course (Akademiuddannelse i informationsteknologi) is approved as a 6- week job-oriented training program on the nationwide positiveliste under occupational group “Service, produktion, it, bygge og anlæg mv.” and the regional positivelist with educational code 20238.
What you’ll learn
During 6 weeks, you will learn the fundamentals of Digital Marketing, as well as the latest tools to help you kickstart a career in Digital Marketing.
1- Social Media
Understand how to use social media for businesses and how to connect with your target audience. Become acquainted with the most significant social media platforms, including Facebook, Instagram and LinkedIn.
2- Google Ads
Set up, maintain and optimize a Google Ads campaign. Perform conversion tracking, add a relevant audience, set bids, budgets and targeting. Do effective keyword research and create impactful and relevant ads.
3- Improve Conversions
Learn how to work with different types of conversions and learn how you can optimise marketing efforts to generate more sales, subscriptions and downloads.
4- Search Engine Optimization (SEO)
Understand how Search engines work and different ranking concepts. Learn how to perform keyword research and understand how SEO practices can grow business.
5- Social Media Advertising
Create ads on social media and learn how to optimise them by collecting and analysing data. Learn about Facebook ads, remarketing, lead generation and more.
6- Digital Strategy
Create a digital strategy for your company. See how each channel and action point complement each other and work out a plan for how to prioritise and implement.
7- E-Mail Marketing
Create a solid email marketing strategy where you increase your open rates, establish automated campaigns, design personalised customer journeys and improve your click rate.
8- Content Marketing
Learn how to build a professional brand through content marketing and the role content can play in digital marketing. Understand what is needed to develop, organise and implement a content marketing strategy and how analysis enhances the effectiveness of content marketing.
Live the Talent Garden experience
Requirements to participate
– You reside in Denmark with a CPR number
– You’re unemployed
– You have two years of relevant work experience
– You have a secondary school diploma
If you’re interested in joining the program and are employed, check out our similar crash course here.
If you are 25 years or older:
– You must be unemployed for a minimum of 5 weeks and a maximum of 9 months.
If you are under 25 years old:
– You must be unemployed for a minimum of 5 weeks and a maximum of 6 months.
And one of the following educations:
– You have a professional education, eg. hairdresser, chef, welder.
– You have a short (max 2 years) higher education and professional education (simultaneously).
Even if you do not fulfil the A-Kasse requirements, there is a good possibility of receiving funding through your Jobcenter. We recommend that you contact your caseworker and share the information in this brochure, especially the next section.
The Digital Marketing course (Academy Profession degree in Sales and Marketing) is approved as a 6- week job-oriented training program on the nationwide positiveliste under the occupational group “Sales and Marketing” and the regional positivelist with educational code 37607.
FAQ
Questions or doubts? Don't worry, we have the info you were looking for. Here are the most common questions:
Are there any prerequisites to attend this course?
You do not need specific degrees or knowledge, nor do you need to come from certain backgrounds. You will, however, need a good knowledge of English, and, more than anything else, a lot of motivation and curiosity to learn in an innovative learning environment.
What kind of certification will I receive at the end?
You will receive a Talent Garden certificate, protected by Blockchain technology, which you can share in your CV and on your LinkedIn profile.
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