Digital Marketing Course
Enroll in our Digital Marketing course, designed for professionals who are currently unemployed, so they can get the most in-demand skills on the job market.
Learn how to use digital channels such as search engines, email, social media, and other websites to connect with current and future customers. Digital Marketing helps you reach a larger target audience, provides you with real time data, and it is more cost-efficient than traditional marketing.
The Digital Marketing Course is a 10 ECTS module from the Academy Profession Degree in Information & Communication Technology.Apply now
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We think about your professional future
What is Digital Marketing and what does a Digital Marketer do?
A digital marketer is a professional who successfully develops, implements and manages marketing campaigns that promote a company and its products and/or services. The digital marketer plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Are Digital Marketing jobs in demand?
LinkedIn has listed Digital Marketing as one of the Top 10 in-demand skills on the job market globally.
It offers great opportunities for career advancement. From an entry-level position to a highly specialized role, you have the opportunity to scale your career with Digital Marketing skills, leading to more responsibilities. It’s also a vital skill set, whether you are employed or self-employed.
What you will learn
This course is the perfect opportunity to learn how to use digital channels such as search engines, email, social media, and other websites to connect with current and future customers.
Along with the essentials of Digital Marketing, you will also discover how to create engaging content, use Google Analytics, paid search, social media and more. Discover if you are eligible to participate free of cost in the details below remembering you must have an education level lower than a professional education or a shorter vocational education.
By the end of the course you will:
- Understand how to use social media for businesses and how to connect with your target audience.
- Become acquainted with the most significant social media platforms, including Facebook, Instagram and LinkedIn.
- Set up, maintain and optimise a Google Ads campaign. Perform conversion tracking, add a relevant audience, set bids, budgets and targeting. Do effective keyword research and create impactful and relevant ads.
- Learn how to work with different types of conversions and learn how you can optimise marketing efforts to generate more sales, subscriptions and downloads.
And so much more!
A certified professional
You will receive a digital certificate on Accredible at the end of the course, which you can directly add to your LinkedIn profile.
Who is it for?
Who is this course for? You are interested in a career entry to Digital Marketing You want to use Digital Marketing skills to start your own company You want to work in a marketing department in a startup or an established companyApply now
This course is in fact designed for people who are currently unemployed, providing them with opportunities to acquire a highly requested skill set, and is free of cost if you fulfil the criteria for a 6-week job-oriented training program.