Digital Product Management Online Program
This part-time Digital Product Management Online Course is a project-based 8-week live learning experience that will give you the skills, knowledge and mindset needed to define, build and improve Digital Products.
It is an interactive program that combines practical self-study and live project-based sessions with experienced Product leaders. You will join workshops and networking events that are designed to boost your career.
Other than the self-paced lessons and live teaching from real-world professionals, you will also receive a unique learning experience with personal mentoring and tutoring customised to your needs.
Who is it for?
This course is designed for people with empathy, an analytical mindset with a rational approach to problem-solving and some aesthetic sensibility.
It is ideal for junior Project Managers or Project Owners who wish to strengthen their already existing skills, as well as professionals from Engineering/Marketing/Design/Data that want to pivot their career towards Product Management.
Our students are passionate about innovation and the latest market trends and have a spirit of research and are always open-minded.
To participate in the course, you ideally have:
- 1-2 years experience as junior Product Manager or Product Owner
- Or: previous experience in Product-driven companies, in areas such as Data Science, Engineering, UX Design.
- Passion for problem-solving
- A data-driven mindset
- Empathy towards customers and stakeholders
Also, if you are looking for the right course to upskill your employees, feel free to get in touch with us. We will be happy to help you.
Infos & Costs
The Digital Product Management Online Program has been created in partnership with EIT Digital and Product Heroes.
EIT Digital is the leading European technology innovation and entrepreneurial education organisation driving Europe’s digital transformation. Since 2010, we have consistently delivered breakthrough digital products and services and mobilised talents, ideas and technologies across Europe and beyond, with the mission to stimulate disruptive digital innovation.
Product Heroes stems from a simple question: Why not share what we have learned and are still learning about managing and growing digital products and startups with others? We want to try to help many others who, like us, are grappling with the problems and questions that the products we work on make us ask every day.
The Application Process
Enter your data on our website and receive a welcome email with all the info. Please check your spam folder too, just in case!
Fill out the Online Questionnaire
You will receive the link to a questionnaire to share more about yourself!
Schedule Your Meeting (Optional)
After filling out the questionnaire, you can book a meeting with Olta, our Orientation & Admission Specialist. It’s an opportunity for you to ask any questions you might have and for us to know more about your background and motivation.
Did you get in? You will receive feedback within a few days after completing all steps of the application process.
What is a Digital Product Manager and what does a Digital Product Manager do?
Product Management is a discipline that combines customer understanding, business, and technology to ultimately deliver value. Depending on the organisation’s scale and stage, a Product Manager is responsible for all the strategic and tactical aspects of building a digital product that will deliver value to customers and the business. They do so by analysing customer problems and opportunities, prioritising them based on qualitative and quantitative data, and working with the team in designing and implementing the best solutions – ultimately, managing stakeholders‘ expectations by communicating both the strategy and the execution details effectively. In a nutshell, a Product Manager is a good problem solver with a great dose of empathy.
By the end of the course, you will:
- Understand the role of the product manager and the skills needed
- Learn how to gather customer insights
- Learn how to build hypothesis and experiments based on customer insights
- Bring customer insights into the traditional development cycle
- Be able to make product decisions based on statistically relevant data
- understand how to make an impact on the business depending on the company-specific business model
- Learn how to incremental improve the product and business metrics
- Understand and utilise the right prioritisation framework for your company
- Learn how to connect everything a Product team does with the strategy and the company’s KPIs
- Learn how to communicate strategy, goals, roadmap, and prioritisation to stakeholders in an effective way
- Become an essential part of the Talent Garden community
Your journey to become a Digital Product Manager
Take a deep dive into the world of Digital Product Management. The live sessions are designed as practical and interactive as possible. You will learn by applying your newly acquired data analysis skills in smaller group projects with your classmates, supported by experts.
Product Management cycle
By the end of this module, you will learn the basics of Digital Product Management, what the role of a Product Manager is as well as Agile Software development cycles.
Define the Problem and Empathise with People
In this module, you will understand how to gather customer insights, build hypothesis and experiments based on these insights, and bring it all together into the traditional development cycle.
Data-driven Product Management
After this module, you will be able to make product decisions based on statistical and relevant data.
Product Management and Business
In this module, you will learn how to make an impact on the business, depending on the company-specific business model; deliver incremental value, and utilise the right prioritisation framework.
From Vision and Mission to execution
You will learn how to connect everything a Product team does with the strategy and the company’s KPIs.
Communication and stakeholders management
In this module, you will be taught how to communicate strategy, goals, roadmap and prioritisation to stakeholders in an effective way.
Gino Micacchiscientific coordinator
Gino Micacchi is a computer engineer and Executive MBA from Bocconi University in Milan, he previously covered different product leadership and advisory positions for start-ups and tech companies in Europe, such as Habitissimo, ABA English, Softonic, MusixMatch, BeMyEye and 21Buttons, among others. Gino is also the organizer of the Barcelona local chapter of ProductTank, a global series of meetups for Product Managers with roots in more than 100 cities in the world.
Meet Your Faculty
Our faculty members are professionals with many years of experience in leading innovative companies.
Guido is an experienced Product Leader with 13 years working across different industries and business models. He’s passionate about fintech, marketplaces, growth and scaling product organizations. He’s also highly engaged with the product community as a ProductTank co-organiser in Barcelona and Buenos Aires, two of the largest product meetups in the world.
Katia is passionate about building B2B and B2C products for established businesses and startups with more than 15 years of international experience in companies such as eBay, eDreams and Schibsted Media Group. Currently, she is responsible for driving innovative credit solutions at PayPal as Lead Product EMEA. Katia has a master’s degree in Business Administration at Bocconi University and a certificate in Design Thinking at Stanford University.
No Ordinary Education
Our course is a flexible, interactive and project-based program that combines practical self-study with live practice sessions led by experienced industry experts.
Take a look at what some of our former students are saying about their learning experience at Talent Garden Innovation School.
Our alumni have gone on to have a successful career in Digital Product Management. Read more to find out how our course became a launchpad for their dreams.
The Digital Product Management Program helped me reach new milestones. It gave me the preparation and confidence to accept more responsibilities and work with a team to complete challenging projects.
Events Project Manager
European Space Agency
The Digital Product Management Program gives you an overall outlook of what it means to be a Product Manager: valuable frameworks and tools that can be easily implemented seamlessly. I liked the project work most: It was an effective way to learn theoretical aspects of the course, with excellent teachers who care for your success.
Federico D‘ Albenzio
We believe in personal merit and reward it! Thanks to our partners’ companies, we offer one full scholarship to help talents who want to become digital professionals.
To apply for the scholarship, you must apply for the course, wait for the Scholarship Challenge brief you will receive on April 22nd, and then submit your project within April, 24th.
Please note, the 700 EUR enrolment fee applies to the full scholarship holder.
You don’t have to pay all at once. The course fee can be divided into three separate instalments, and the sooner you sign up, the less you pay!
700 EUR (registration fee) upfront and two instalments of:
- 690EUR (SUPER EARLY BIRD)
- 790EUR (EARLYBIRD)
- 990EUR (FULL RATE)
Please note that an administration fee of 100 EUR will be added to the instalments paid after the course starts.
Partner Bank Offer
No one should miss out on great opportunities – especially when it is education!
Bank Austria offers a free student account for students up to 30-years- old who are EU citizens residing in Austria, with a credit line option of up to 3.000 EUR (subject to a feasibility check).
For applicants from Italy: we also have an agreement with Intesa Sanpaolo Prestito per Merito, to offer students enrolled in full-time and part-time programs a personal loan service with favourable conditions.* This way, you don’t have to worry about finances during the course and can start paying back the loan afterwards!
* Up to 15.000 EUR if you are a full-time Bootcamp student, up to 10.000 EUR if you are a part-time Bootcamp student. Contact us for more details.
Funding by the AMS (Available for Austria only)
AMS customers have the option of receiving funding for our courses on an „individual cost basis“. We provide you with a cost estimation for the desired course and then you can clarify with your AMS advisor whether funding can be provided in your individual case.
Let your Company Pay for you
You can benefit from a full or partial sponsorship from your employer to participate in this program.
30% of our students cover the costs of the course through corporate funding. If you want to be one of them, check out our blog for tips on how to convince your company to invest in upskilling you!
Online Learning Experience
⚡️ Flexible and Interactive Format: With the combination of practical self-study material and live practice sessions, we offer you flexibility and interactivity at the same time. The on-demand lessons are to be studied before the live sessions with the experts and classmates to guarantee a communicative and engaging environment.
💻 Knowledgeable Experts: Our instructors are experts in their field and have many years of professional experience. They are chosen not only for their knowledge of the content but also for their passion for teaching and the desire to share their years of professional experience. They firmly believe in ‚learning by doing‘ and will never bore you with long lectures.
💡 Mentoring Sessions: Each participant has the possibility to schedule one-on-one tutoring and mentoring sessions throughout the course with an expert to get more detailed feedback on project work and to ask in-depth questions about specific topics.
💡 Flipped Classroom: To make the most of your time in the classroom, you will be sent material in advance. You will read articles, listen to podcasts, watch videos etc. to immerse yourself in a topic. You will develop a basic understanding and come prepared for the lecture. This allows us to focus on discussions to deepen your knowledge and application in case studies and projects. With this methodology, we accelerate your learning curve.
📈 Project-based Methodology: The course is project-based. In the practical live sessions, you apply your newly acquired skills from the very beginning to a group project. You will work on milestones with your team and get feedback from the experts regularly.
👥 Collaboration & Peer-to-Peer Growth
You will be continuously encouraged to provide constructive criticism and feedback. Your time with us is an opportunity to learn from others, network and connect with future business partners and friends.
A Typical Week
Before the week starts, you go through the self-study material, which takes around 2-3 hours each module.
MONDAY and WEDNESDAY:
🕒 18:00 – 21:00 CET – Live Session
Start with discussing the self study material which you went through independently before class with the expert and your colleagues. Then practice, practice, practice! Apply your new knowledge to exercises or your group project. Discuss and debate a case study defined by the expert to get even more confident with applying your skills.
💼 Networking/Career Event
During the live sessions you will have three networking experiences. Take the chance to build your professional network! You will meet members of the international Talent Garden community, who might be future partners, customers, colleagues or friends. If the event is not about networking, we help you to boost your career, e.g. with a workshop about building your UX portfolio.
On top sessions
👨🏫 1:1 with our instructors
Get some individual support in the optional 1:1 tutoring sessions with instructors. If you have some content questions or you need help with your project, our experts are happy to help you. Book your 1:1 slot upon experts availability
📚 Group Project Sessions
Two Thursday evenings will be dedicated to the group project, where you will have a feedback session with an expert (45 min. per group).
The Course in Numbers
hours live teaching and practice sessions
hours on-demand individual lessons
hours of networking and career events
mentoring sessions with experts
Why choose Talent Garden Innovation School
- A flexible and interactive course that combines recorded and live teaching sessions
- A network of experts and companies from the industry
- Application of the acquired knowledge in practical projects
- Exclusive informal evening online events with guest speakers
- High-quality learning material selected by industry experts
- Access to the exclusive alumni community, a dedicated Slack channel, networking events and regular updates on new career opportunities
- Networking opportunities with our leading partner companies to meet potential future employers
- Access to all online events and workshops dedicated exclusively to the local and global Talent Garden Community
- All discounts and benefits reserved for Talent Garden members, including the use of our internal community platform
- The possibility to get a workspace within our innovative Campus at a reduced price
Dive deeper into the world of Digital Product Management
Lean management has its roots in a corporate management vision oriented towards constant improvement and evolution. No matter whether it is a product or manufacturing company, or whether it is a large, medium or small-sized service company: the lean approach can be applied to any type of company. Lean management is based on lean thinking, that is the analysis of wasted time within a company and its reduction or elimination through the creation of method and process.
As an essential tool in any marketing strategy today, buyer personas cannot be missing from a strategic document, whether it’s about product launches, communication campaigns or digital strategies. Unlike classic brand analysis tools (such as charts, positioning maps, SWOT analysis and so on), buyer personas have a unique charm, because they describe real people – consumers who have the appearance of being our peers, detaching themselves from the cold and mathematical world of data analysis.
The implementation of a tool such as a Customer (or User) Journey Map will be very useful in decision-making based on the effective use of our products by users. Such decisions are to be taken not just with regards to design and user experience but also to marketing and sales from which we can then extract valuable information about users who are actually interacting with our products.
Innovation is not a simple process. It requires companies to question themselves and accept risks, but it is also the only way to remain competitive in a constantly evolving market. This is why the Innovation Funnel is such an important tool: it allows companies to develop winning ideas and manage business innovation in a rational way, avoiding wasting money and resources and remaining constantly focused on the objectives to be achieved.