Growth Marketing Bootcamp Part Time
The Growth Marketing Bootcamp provides the most relevant content that professionals need to succeed in a world of growth hacking and digital marketing. Over six weekends we cover the entire growth marketing process, which is a mixture of digital marketing, growth strategy, communication, user experience and coding. Learn how to grow your business by quickly experimenting with channels and products. The course also includes in-depth materials to help you create your individual T-Shaped Marketer profile.
What exactly is a Growth Hacker?
There are many different definitions of a Growth Hacker out there, but only a few really get to the heart of the matter. In our understanding, a Growth Hacker is a hybrid of a data scientist, a coder and a marketer with a sense of rapid growth:
- Data Scientist: A Growth Hacker knows all the KPIs about the customer base and exactly how to measure any changes immediately.
- Coder: Growth Hackers know how to manually test solutions, code and automate these processes for later testing.
- Marketers: The Growth Hacker manages to bypass the cost-intensive advertising opportunities and thus the international competitor. To achieve this, it is necessary to quickly identify trends and use them off the beaten track.
Regardless if you want to become a Digital Marketing Specialist or a Growth Hacker – this course will be your springboard into the world of both!
Infos & Costs
Who is it for?
The Bootcamp is reserved for 20 professionals who want to dive into Growth Marketing.
No specific qualification is required to participate in this Bootcamp, but a minimum of 3 years professional experience in marketing and/or communication is recommended or at least a deep understanding of marketing related topics.
The Bootcamp is aimed at Communication Managers, Marketers of all levels, Digital Marketers, Digital Consultants, Service Designers, Social Media Managers, Product Managers, Content Marketing Managers, Brand Managers, Digital Strategists, Project Managers, PR Managers, Sales Managers, Founders & Startuppers.
Do you match this description? Then you are the one we are looking for!
The 6 Weekends prepare you for a Future Career in Growth Marketing.
After this course you will be able to:
- Develop a convincing, data-driven strategy
- Choose the right KPIs to measure success
- Understand various funnel models
- Work with the AARRR in particular
- Create and validate business models
- Apply Growth Hacks (design experiments)
- Implement growth processes
- Understand (trending) marketing channels
- Apply strategies to optimise the conversion rate
- Build and optimise customer journeys
- Know how to educate yourself in the future
Foundations of Digital Marketing
Get familiar with growth thinking and learn how to develop a data-driven strategy based on the right KPIs. During the first weekend, we will also cover various funnel models and their application to understand the potential growth opportunities.
Customer Journeys & Analytics
In this module you will learn how to select the right audience, develop personas and conduct customer journeys. We will try different user research tools to analyze potential customers. Finally, we will also use data from analytics to optimize moments along the customer journey.
Acquisition Management & Multi-channel Strategies
After completing this module you will be able to select an acquisition strategy for your target group based on the customer journey. You will be able to set up a multi-channel strategy and create a plan for acquiring potential customers.
Activation & Retention
In this module you will learn how to turn an unknown user into a known and qualified prospective customer who is interested in the products or services you offer. We will look closely at how to optimize websites and online shops for conversion. Finally, in this critical phase of the funnel, you will be able to identify the weak points through a quantitative and qualitative analysis.
Referral & Revenue
During this module we will learn how to use word of mouth as an effective tool to generate growth. You will be able to systematically turn your customers into your advocates. As acquisition costs increase, it is also important to understand how to make your users happy. You will be able to increase the lifetime value of your customers and control virality.
Build a Growth Hacking Machine
During the last weekend we will put together everything you have learned in the past weeks. You will learn how to build a growth team with processes to reach your goals and achieve growth. You will be able to design your own growth hacking experiments and implement your tactics in a strategic context.
Dominik Berger CEO & Founder
Dominik Berger is the founder of the digital agency Attention Fox. He supports and advises companies from different industries on the subjects of content strategy, content marketing, SEO, e-commerce, and performance marketing. Additionally, he also has acquired many years of experience in adult education. Dominik studied Information Systems at the Vienna University of Economics and Business and works with his team remotely from anywhere in the world.
We believe in personal merit and reward it!
Together with our partner companies, we offer 3 full scholarships* to reward real talent who want to become digital professionals.
To apply for a scholarship, the application process must be completed by February 28, 2020. You will receive the case study briefing by March 2 and must submit it two weeks later, on March 16.
During the official Scholarship Award Ceremony on March 23, 2020, you will be informed whether or not you will be granted the scholarship. Besides that, the event is the perfect opportunity to get to know your future classmates.
*700,- EUR enrolment fee apply to scholarship holders
The Loan that believes in your Talent
No one should miss out on great opportunities – especially when it is education! This is why we have teamed up with Bank Austria to provide you a student loan with special conditions. This way, you don’t have to worry about finances during the course and you simply start paying back when you have a job!
If you’d like to receive more info on our student loans, please contact us directly: firstname.lastname@example.org
Interested in Full-Time?
If you think that Part-time is not for you and Full-time format is what you are looking for, check out our Full-time edition of Growth & Digital Marketing Bootcamp. From Zero to Growth & Digital Marketing Specialist with the industry experts in Austria! Join 12-week full-time (Mon-Fri) Bootcamp in Growth & Digital Marketing and learn Advertising, SEO, Social Media, Data Analysis, E-Commerce, and Content Marketing. Receive access to our exclusive Job Opportunities Program to get ready for the promising job market.Discover Full-Time Growth and Digital Marketing Bootcamp
In only 12 weeks I had gained all the hard skills and soft skills to give me a real edge in my career as a junior digital professional. I feel like the Talent Garden Innovation School is so different and special because they really give importance and pay attention to the students and our professional growth.
Giulia, Talent Garden Innovation School Alumna
The weeks at Talent Garden Innovation School were super intense: theoretical and practical lessons, the realization of a group project with a partner company and a personal project that I worked night and day on in the last two weeks. But they have also been amazing weeks: night-time dinners, organized events on campus and foosball matches during breaks. I also had the opportunity to
experience a trip experience: 5 days of full immersion, useful for getting to know important international companies and improving my skills in the field. I can't even count how many cool people I met during this journey.
Tommaso, Talent Garden Innovation School Alumnus
A perspective on the education that I wouldn’t otherwise get. Maybe I can also cooperate with Talent Garden or with some of the companies that we got to know here to actually become more professional in the way we are doing things.
Innovative spaces, the rooms, the people, and the whole information that gets transferred. I think it’s a really really good approach for people in our creative industry to get to know a lot of different things and new technologies.
It’s a perfect combination of so many aspects that provides a lot of chances for young people, especially students or newcomers in this whole working world. It is just the right thing for people who love challenges.
Talent Garden Vienna
Talent Garden Vienna is located in the 9th district and can be easily reached by metro lines U4 and U6 as well as various trams (5, 33, 37, 38 and D). The campus spans six floors and about 5,000m².
The campus offers modern coworking spaces, digital training through our Talent Garden Innovation School and numerous events for the innovation and tech community. Talent Garden in Austria has teamed up with startup300, an ecosystem supporting startups and innovative companies.
Become a Growth Marketing Expert within 6 weekends of intensive studying! The Bootcamp will take place on FRI, 15:00-20:00 and SAT, 9:00-18:00.
April 17 & 18, 2020
April 24 & 25, 2020
May 8 & 9, 2020
May 15 & 16, 2020
June 5 & 6, 2020
June 19 & 20, 2020
Why choose Talent Garden Innovation School
- 6 weekends of practical training that provides the skills currently required in the job market
- A network of experts and companies from the industry
- Application of the learned content in different projects
- Exclusive informal evening events with guest speakers
- High-quality learning material (articles, studies, podcasts, videos, etc.) selected by industry experts
- Access to the exclusive alumni community, a dedicated Slack channel, live events and constant updates on new career opportunities
- Networking opportunities with our leading partner companies to meet possible future employers
- Access to our dynamic and stimulating coworking campus with over 450 digital talents and innovators
- A café at your disposal within the campus
- Access to all events and workshops dedicated exclusively to the Talent Garden community
- Free participation in the Graduation Day
- The opportunity to participate in national hackathons and other challenges with preferential access
- All discounts and benefits reserved for Talent Garden members, including the use of our internal community platform
- The possibility to get a workspace within the campus at a reduced price